Financial brands should consider adopting biometrics data-protection technology to avoid losing customers to a lack of convenience and security as usernames and passwords fall out of favor.
Articles Tagged ‘MasterCard’
MasterCard is launching tokenization for merchants using its Digital Enablement Services to help these businesses assure their customers of the safety of their mobile programs, as security has moved to the forefront of concerns regarding smartphone shopping.
MasterCard’s newly launched personal payments service aims to be an answer for consumers looking to speed up money transfers while indulging their preference for sending and receiving funds via connected devices.
MasterCard is boosting the role of its Qkr! application in the growing mobile-ordering space by partnering with New York restaurant Streetbird Rotisserie to give customers the ability to order ahead and pay from their phones.
MasterCard continues to raise awareness of its mobile payments capabilities at PGA Tour golf events, with attendees at the Arnold Palmer Invitational the first to get the chance to use the card network’s QkR mobile payments application.
MasterCard is partnering with mobile advertising network Kiip to delight consumers with more of the credit card company’s Priceless Surprises via a standalone mobile application, affirming that marketers are leveraging mobile as the go-to channel for surprise moments and personalized experiences.
Wagamama, a British pan-Asian casual restaurant chain, is teaming up with MasterCard to let customers use a mobile application to pay for meals, adding speed and convenience to the dining experience.
MasterCard’s partnership with Cubic Transportation Systems points to the growing relationship between mobile payments and the transportation sector, suggesting that digital payments may soon overtake physical ones, a move that would convenience operators, retailers and travelers.
MasterCard is rolling out Host Card Emulation, a cloud-based mobile payments system, to more than 15 new countries on the heels of Visa’s announcement that it will offer consumers more options of using the wave-to-pay capability, suggesting it could be a technology to watch in 2015.
With security one of the biggest hurdles to driving mobile payments adoption, Visa and MasterCard are doubling down on technologies such as tokenization and biometrics to safeguard customer data on smartphones.