NEW YORK – A MasterCard executive at Mobile Moments NYC discussed the company’s continued innovation in payment authentication methods as well as biometrics, naming its selfie pay option as particularly effective for consumers making in-application purchases.
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Mobile payments continued to reach for new heights this past quarter, with strong initiatives in contactless payment options, mobile Web purchasing and wearable commerce promising to attract new users.
As Android Pay journeys across the pond to British consumers’ smartphones, competitors such as Apple Pay and Samsung Pay will be forced to get creative in their efforts to entice users by providing utility, including rewards, offers and order-ahead options.
With mobile payments not taking off as expected, the major platforms are focused on tweaking user experiences to bring even more convenience while also looking ahead to possible next-generation solutions. Watch this video for the full analysis.
MasterCard is once again trialling its latest payment innovations at the Arnold Palmer Invitational, where this year’s attendees can experiment with a connected payments glove and experience virtual reality commerce.
MasterCard is supporting stronger innovation in mobile payments technology, with an emphasis on the fashion industry, through a student competition at The New School’s Parsons School of Design hoping to uncover new commerce solutions in wearable designs.
A mobile lender and a next-generation authentication platform are among the startups being funded by MasterCard and Silicon Valley Bank, pointing to the untapped potential in mobile for reimagining commerce and financial services.
JetBlue is buckling in MasterCard’s MasterPass platform as it ramps up to maximize sales made via the airline’s mobile application, showcasing the necessity of offering travelers multiple payment options.
One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere.
MasterCard is ramping up its smart technology presence with a Samsung partnership for a smart refrigerator, connecting customers to grocery retailers through an application.