MasterCard is making a significant commitment to omnichannel commerce via its new digital payments platform, with mobile playing a key role in how services will be delivered to customers.
As consumers increasingly use mobile to make purchases, MasterCard is turning its focus to developing payment services that address how the user experience converges across various devices.
Financial services organizations are expected to dominate the mobile payments and commerce space in 2013, while expectations are diminishing regarding the role that wireless carriers and Google will play in the space, according to a new report from Chetan Sharma Consulting.
While technologies such as Apple’s Passbook, Google Wallet and near field communication are steadily gaining traction, mobile payments will still take a while to adopt, especially with retailers installing the proper point-of-sale systems.
NEW YORK – A MasterCard executive at the ad:tech 2012 conference said that mobile helps the company connect consumers with their passions.
MasterCard and ING Group are trialing a new mobile payment strategy that gives consumers a way to begin shopping online via desktop or tablet and complete a purchase using their mobile phone.
Google has revamped its mobile wallet application to now support all credit and debit cards, as well as let users disable the service remotely – a move that further solidifies the search giant’s continuous determination to win the ongoing NFC race.
MasterCard and Gilt Groupe’s local experience site Gilt City have teamed up to offer cardholders more travel, culinary and entertainment offers through a new initiative.
New rules for processing credit card payments could impact mcommerce after Visa, MasterCard and several banks reached an agreement last week to settle an antitrust suit brought against them on behalf of 7 million retailers.
MasterCard is letting cardholders earn rewards and receive special offers via a new partnership with shopkick.
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May 20, 2013