Mastercard has acquired British payment-technology provider VocaLink, following a string of innovations for its Masterpass mobile payment service, in a bid to even out adoption of the technology in all markets and become a top contender in the crowded space.
Articles Tagged ‘MasterCard’
Mastercard, which has thrown its hat into the ring of in-store mobile payments with Masterpass arriving at bricks-and-mortar locations such as BJs and Subway, hopes to become a leader by tacking on vending machine connectivity, Cake Pay integration, messaging purchases and banking partnerships.
With consumers becoming more comfortable using mobile payment platforms for everyday purchases, MasterCard recently invited New York residents to buy items from a specific café with Samsung Pay in exchange for tickets to a Cold War Kids, Capital Cities or Years & Years concert.
MasterCard is teaming up with Microsoft for a cloud-based mobile and online payments system rollout for the latter’s Dynamics users, highlighting opportunities for financial institutions to provide end-to-end support for CRM platforms.
Six out of seven companies selected for MasterCard’s 2016 startup support program are in the mobile space, with the key areas of focus including cyber security, conversational commerce and personal money management.
NEW YORK – A MasterCard executive at Mobile Moments NYC discussed the company’s continued innovation in payment authentication methods as well as biometrics, naming its selfie pay option as particularly effective for consumers making in-application purchases.
Mobile payments continued to reach for new heights this past quarter, with strong initiatives in contactless payment options, mobile Web purchasing and wearable commerce promising to attract new users.
As Android Pay journeys across the pond to British consumers’ smartphones, competitors such as Apple Pay and Samsung Pay will be forced to get creative in their efforts to entice users by providing utility, including rewards, offers and order-ahead options.
With mobile payments not taking off as expected, the major platforms are focused on tweaking user experiences to bring even more convenience while also looking ahead to possible next-generation solutions. Watch this video for the full analysis.
MasterCard is once again trialling its latest payment innovations at the Arnold Palmer Invitational, where this year’s attendees can experiment with a connected payments glove and experience virtual reality commerce.