MasterCard continues to raise awareness of its mobile payments capabilities at PGA Tour golf events, with attendees at the Arnold Palmer Invitational the first to get the chance to use the card network’s QkR mobile payments application.
Articles Tagged ‘MasterCard’
MasterCard is partnering with mobile advertising network Kiip to delight consumers with more of the credit card company’s Priceless Surprises via a standalone mobile application, affirming that marketers are leveraging mobile as the go-to channel for surprise moments and personalized experiences.
Wagamama, a British pan-Asian casual restaurant chain, is teaming up with MasterCard to let customers use a mobile application to pay for meals, adding speed and convenience to the dining experience.
MasterCard’s partnership with Cubic Transportation Systems points to the growing relationship between mobile payments and the transportation sector, suggesting that digital payments may soon overtake physical ones, a move that would convenience operators, retailers and travelers.
MasterCard is rolling out Host Card Emulation, a cloud-based mobile payments system, to more than 15 new countries on the heels of Visa’s announcement that it will offer consumers more options of using the wave-to-pay capability, suggesting it could be a technology to watch in 2015.
With security one of the biggest hurdles to driving mobile payments adoption, Visa and MasterCard are doubling down on technologies such as tokenization and biometrics to safeguard customer data on smartphones.
Neiman Marcus, Office Depot and Rue La La are among the latest retailers to leverage MasterPass, MasterCard’s digital wallet, and its in-application purchasing capabilities.
MasterCard and the PGA Tour’s plan to make Apple Pay part of the spectator experience at the Waste Management Open will ratchet up pressure on United States merchants to accept contactless payments as more customers become enabled.
A MasterCard mobile application that helps consumers find merchants that accept contactless payments highlights the scarcity of near field communications-enabled businesses in the United States and raises questions about the technology’s prospects for gaining mass-market acceptance.
A multitude of events surrounding mobile payments will be seen during this year’s World Series, including MasterCard and Major League Baseball’s support for Apple Pay.