JetBlue is buckling in MasterCard’s MasterPass platform as it ramps up to maximize sales made via the airline’s mobile application, showcasing the necessity of offering travelers multiple payment options.
Articles Tagged ‘MasterCard’
One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere.
MasterCard is ramping up its smart technology presence with a Samsung partnership for a smart refrigerator, connecting customers to grocery retailers through an application.
Walmart is angling for the top spot in mobile commerce, as evidenced by its move to integrate MasterPass into its digital offerings following the December rollout of the retailer’s own mobile payment platform.
Online food grocer FreshDirect is integrating MasterCard’s digital payments platform, MasterPass, into its mobile application and desktop site, underscoring food delivery services’ gradual shift to tap-and-go ordering.
Visa is collaborating with United Overseas Bank to roll out its first tokenization service in Asia Pacific, underscoring the need for enhanced digital security as mobile payments cement their top status in the world of commerce.
MasterCard is investing in mobile ticketing platform Masabi to help drive cash and its associated costs of public transportation while making it easier for residents and travelers in major cities worldwide to get around.
MasterCard is partnering with GM, Nymi, Ringly and TrachR to develop a series of unique connected payment devices, straying from the traditional wristband and mobile offerings in an attempt to transform every device into a payment option.
Today in mobile marketing – Google challenges Netflix with ad-free YouTube subscription; MasterCard tries out selfie pay for online purchases; Twitter’s expanded coder kit embraces third-party services; Angry Birds maker Rovio to cut 213 jobs and spin off learning business.
MasterCard is rolling out a tokenized checkout experience for its MasterPass platform to allow users to securely shop within mobile applications on any device or online, proving that tokens are increasingly a must-have for mobile payment solutions.