In-store shoppers are more focused than ever, buying from a narrower list of unique stores than in the past now that technology touches nearly every retail transaction in some way, according to a new report from MasterCard.
Articles Tagged ‘MasterCard’
MasterCard is attempting to help drive adoption of new payment technologies among golf fans at The Barclays in New Jersey by offering its cardholders a 10 percent discount when they use their MasterCard cards at the point of sale or leveraging Qkr! with MasterPass to order ahead.
TD Bank is joining forces with MasterCard and authentication technology firm Nymi to roll out the first biometrically authenticated wearable device that identifies users based on their heartbeats and allows them to make contactless payments.
A MasterCard and Samsung partnership will expand Samsung Pay to Europe, further securing the role of each within mobile payments and advancing adoption by retailers and consumers.
Burger King’s decision to offer MasterCard’s MasterPass alongside PayPal’s payment options speaks to its desire to market to Android customers and suggests more quick service marketers will broaden their mobile payment partners rather than rely on a single platform.
MasterCard is teaming up with Apple Pay to prompt attendees at Major League Baseball’s 2015 All-Star Game to pay for food and merchandise with their smartphones as the credit card network continues to test a variety of mobile payments strategies.
MasterCard’s plan to let consumers purchase items with a selfie via a biometric application points to the potential for a photo taken with a mobile camera to help combat fraud and drive mcommerce.
Financial brands should consider adopting biometrics data-protection technology to avoid losing customers to a lack of convenience and security as usernames and passwords fall out of favor.
MasterCard is launching tokenization for merchants using its Digital Enablement Services to help these businesses assure their customers of the safety of their mobile programs, as security has moved to the forefront of concerns regarding smartphone shopping.
MasterCard’s newly launched personal payments service aims to be an answer for consumers looking to speed up money transfers while indulging their preference for sending and receiving funds via connected devices.