Articles Tagged ‘Martine Reardon’


Mobile search drives in-store traffic and accelerates buying intent

January 17, 2014

NEW YORK – Mobile search and mobile SEO push publishers, brands and retailers into the forefront, bring consumers into stores and boost sales, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference on Wednesday.

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Macy’s eyes image recognition for better user experiences than QR codes

September 25, 2013

NEW YORK – A Macy’s executive at the Mobile Marketing Association’s SM2 conference revealed that the retailer is using a new image recognition technology this year as an alternative to QR codes.

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Macy’s exec: Mobile cannot be a cookie-cutter approach

January 16, 2013

NEW YORK – A Macy’s executive at the NRF 102nd Annual Convention & Expo said that mobile needs to be customized and personalized, meaning that the medium intertwines into every part of a marketing strategy

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