Brand marketers and retailers compete for mind share. They woo their shoppers by price and brand affinity. These retailers segment shoppers into groups that have profiles, patterns and names.

Liquor marketer Tito’s Homemade Vodka is using mobile bar codes to drive donations and awareness to a fundraiser that supports musicians.

Daily deals giant LivingSocial is increasing its mobile database and encouraging consumers to sign-up for its location-based offers via a multichannel marketing campaign.

The Progressive Group of Insurance Companies has launched an iPhone application and a mobile Web site that let consumers pay for their insurance via their handsets.

Best Buy is using Brightkite’s augmented reality advertising platform to drive consumers in-store.

Sony Ericsson has tapped NeoMedia Technologies Inc., a mobile bar code scanning service provider, to have the bar code reading technology preloaded on its mobile devices.

Mass Animation has partnered with Myxer to let its users buy short animated films via their handsets.