Articles Tagged ‘Margaret Chabris’


NFC takes another blow as 7-Eleven, Best Buy shut it down

March 20, 2014

Best Buy and 7-Eleven have announced that they will be shutting down their near-field communications capabilities in their retail locations, pointing to further struggles for NFC-based mobile payments.

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7-Eleven unleashes big mobile coupon push for new Diet Coke Slurpee

February 27, 2014

Convenience store chain 7-Eleven is putting an extensive push behind getting mobile coupons into consumers’ hands to drive trial for the new Diet Coke Cherry flavored Slurpee.

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7-Eleven fires up national promotion via mobile multichannel push

July 9, 2013

7-Eleven is continuing to pull out all of its mobile bells and whistles this summer with a multichannel campaign that is aimed at driving in-store traffic for its 7-Eleven Day this week.

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7-Eleven partners with new app to build relationships with lottery players

April 3, 2013

7-Eleven is driving traffic into its stores via a new mobile application that delivers lottery results, as well as coupons and offers.

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7-Eleven invites users to develop app features for future use

March 28, 2013

7-Eleven is reaching out to the public to help in the future expansion and development of its recently released mobile application.

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7-Eleven pushes new Tropicana products to bolster in-store traffic

January 8, 2013

7-Eleven is continuing to make mobile advertising a big part of its marketing strategy and has relied on the channel again to not only promote its new products, but encourage consumers to try them out for themselves at the company’s locations.

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7-Eleven, Paramount Pictures offer trip to space via mobile promotion

June 2, 2011

7-Eleven has partnered with Paramount Pictures to get consumers in-store and vie for a trip to space as part of a mobile Foursquare promotion that helps build momentum for the upcoming “Super 8” movie.

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7-Eleven drives consumers in-store via mobile challenge promotion

May 11, 2011

7-Eleven is driving “Hangover Part II” fans to its locations and letting them compete in mobile challenges to win prizes such as a trip to Las Vegas.

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7-Eleven rewards Thor fans via mobile promotion

April 5, 2011

7-Eleven is running a mobile rewards program that lets “Thor” fans check-in to any location and redeem points and rewards having to do with the film.

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