Best Buy and 7-Eleven have announced that they will be shutting down their near-field communications capabilities in their retail locations, pointing to further struggles for NFC-based mobile payments.
Articles Tagged ‘Margaret Chabris’
Convenience store chain 7-Eleven is putting an extensive push behind getting mobile coupons into consumers’ hands to drive trial for the new Diet Coke Cherry flavored Slurpee.
7-Eleven is continuing to pull out all of its mobile bells and whistles this summer with a multichannel campaign that is aimed at driving in-store traffic for its 7-Eleven Day this week.
7-Eleven is driving traffic into its stores via a new mobile application that delivers lottery results, as well as coupons and offers.
7-Eleven is reaching out to the public to help in the future expansion and development of its recently released mobile application.
7-Eleven is continuing to make mobile advertising a big part of its marketing strategy and has relied on the channel again to not only promote its new products, but encourage consumers to try them out for themselves at the company’s locations.
7-Eleven has partnered with Paramount Pictures to get consumers in-store and vie for a trip to space as part of a mobile Foursquare promotion that helps build momentum for the upcoming “Super 8” movie.
7-Eleven is driving “Hangover Part II” fans to its locations and letting them compete in mobile challenges to win prizes such as a trip to Las Vegas.
7-Eleven is running a mobile rewards program that lets “Thor” fans check-in to any location and redeem points and rewards having to do with the film.