There’s no longer a doubt as to whether or not mobile commerce will take off. The question now is how to make the most of the mcommerce opportunity.

Department store chain JCPenney is promoting its new fair and square pricing, as well as ramping up its mobile commerce strategy via a new advertising campaign.

Mass merchandiser Target is running mobile commerce-enabled ads to let music fans buy their favorite albums before the upcoming Grammys.

Pizza Hut is running a targeted mobile ad campaign that aims to drive the company’s mobile sales by encouraging consumers to order through their handset.

Home Depot is continuing to prove that mobile is a prime part of its digital strategy by running commerce-enabled mobile ads.

Toys R Us is looking to increase its mobile sales via an iAd campaign that encourages users to download its iPhone shopping application.

Macy’s is promoting its Estee Lauder fragrance products via a new commerce-enabled mobile ad campaign.

Macy’s has debuted an iAd campaign that lets fashion-savvy consumers shop the latest apparel, as well as discover everything they need to stay warm and look stylish all season long.

Outdoor gear and apparel giant The North Face Inc. is helping consumers gear up for the holiday season via targeted shoppable mobile ads.

Old Navy is offering consumers deals such as $5 for each of its graphic tees via a new mobile ad campaign.