H.I.S. jeans is making it easy for shoppers to pay for online purchases by scanning a QR code with their smartphone.
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Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.
Online reservation service OpenTable is testing a mobile payment system to let restaurant diners pay for a meal through the company’s mobile application.
Starbucks’ mobile strategy continues to gain momentum as consumers increasingly use the company’s mobile application for purchases.
Frozen yogurt franchise Pinkberry is ramping up its loyalty program by driving downloads of its mobile application via email.
Build-A-Bear is partnering up with Sony Pictures on a promotion that emphasizes mobile photo sharing as a key way to get the word out about a new line of plush toys.
Hypermarket retailer Carrefour has launched a shopping application in China that leverages some of the latest mobile shopping technologies including indoor location sensing, social shopping lists and advertising options.
Moe’s Southwest Grill is driving adoption of mobile ordering with a new offer for a free burrito with a purchase when customers use the chain’s application.
Walmart is persuading consumers to stock up on Easter treats with a mobile advertising campaign that drives in-store traffic and online sales.
Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.