Visa enabled consumers in major cities worldwide to virtually join the Rio Summer Olympics by requesting rides via the Uber application, selecting the RioPool option and interacting with in-car tablet experiences featuring 3D swimming goggles, animated soccer balls and other activations.
Articles Tagged ‘Marci Troutman’
Home furnishings retailer Wayfair is adding a slew of new capabilities into its mobile application after its recent sales success, allowing users to buy gift cards, update the shipping speed of purchases and access category pages containing more personalized content.
With Starbucks casting a large shadow over its competitors in the mobile commerce space, many independent coffee shops are discovering the revenue potential of teaming up with third-party subscription application Cups, which recently expanded to the Bay Area.
Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites.
Orbitz is raising the bar for online travel agents on mobile by becoming the first to offer vacation package purchasing options within its application.
Entertainment corporation Lionsgate is teaming up with South Korean conglomerate Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay – Part 1 trailer at Comic-Con this week while promoting ticket sales for the film’s debut.
H.I.S. jeans is making it easy for shoppers to pay for online purchases by scanning a QR code with their smartphone.
Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.
Online reservation service OpenTable is testing a mobile payment system to let restaurant diners pay for a meal through the company’s mobile application.
Starbucks’ mobile strategy continues to gain momentum as consumers increasingly use the company’s mobile application for purchases.