Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites.
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Orbitz is raising the bar for online travel agents on mobile by becoming the first to offer vacation package purchasing options within its application.
Entertainment corporation Lionsgate is teaming up with South Korean conglomerate Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay – Part 1 trailer at Comic-Con this week while promoting ticket sales for the film’s debut.
H.I.S. jeans is making it easy for shoppers to pay for online purchases by scanning a QR code with their smartphone.
Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.
Online reservation service OpenTable is testing a mobile payment system to let restaurant diners pay for a meal through the company’s mobile application.
Starbucks’ mobile strategy continues to gain momentum as consumers increasingly use the company’s mobile application for purchases.
Frozen yogurt franchise Pinkberry is ramping up its loyalty program by driving downloads of its mobile application via email.
Build-A-Bear is partnering up with Sony Pictures on a promotion that emphasizes mobile photo sharing as a key way to get the word out about a new line of plush toys.
Hypermarket retailer Carrefour has launched a shopping application in China that leverages some of the latest mobile shopping technologies including indoor location sensing, social shopping lists and advertising options.