Domino’s Pizza was quick to embrace mobile as a way to enable customers to place orders and the numbers speak to the company’s success, with more than 20 percent of digital orders now taking place via the company’s mobile site and apps.

Gap-owned Athleta is helping fashion-savvy consumers find their ideal workout gear and listen to its branded radio station via a mobile ad campaign the company is running within Pandora.

Macy’s is letting fashion-savvy consumers shop its Spring Spectacular sale via a new mobile marketing campaign that aims to drive both the company’s mobile and in-store traffic.

Home Depot is helping consumers save money on products they need via a new time-sensitive mobile ad campaign.

Starbucks is building on the significant success of its mobile payments app with several new capabilities, including making drive-thru payments available for the first time and extending its PayPal integration to Canada.

Pier1 Imports is continuing to push its seasonal mobile ads that aim to drive traffic to the company’s store locations and encourage consumers to shop the latest products.

Sony Pictures is proving that mobile advertising plays a big role when it comes to promoting its films by running a new campaign that aims to increase the company’s “21 Jump Street” ticket sales.

Sony Pictures is letting consumers watch a trailer for its new “Jack and Jill” film, as well as pre-order the movie via their mobile device.

Victoria’s Secret is running mobile commerce-enabled ads that let consumers shop directly from their handsets no matter where they are.

With Amazon now shipping twice the amount of Kindle books as physical books, it should not come as a surprise to retailers that consumer use of mobile devices will quickly replace traditional methods of discovery, consumption and purchase of products and services.