Walmart propels Easter sales via interactive mobile campaign
March 13, 2013Walmart is persuading consumers to stock up on Easter treats with a mobile advertising campaign that drives in-store traffic and online sales.
Articles Tagged ‘Marci Troutman’
Macy’s links mobile and TV for real-time engagement
March 12, 2013Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.
Radisson pilots mobile on-site services to enhance guest experience
March 4, 2013Radisson is rolling out a national pilot program that is focused on using mobile to innovate the many touch points of the hotel guest experience.
Little Caesars Pizza dips its toes in mobile to solidify brand awareness
January 8, 2013Little Caesars Pizza is using mobile advertising to get consumers amped up about its latest products and deals.
Restaurant.com strengthens mobile initiatives through incentivized SMS offer
January 7, 2013Restaurant.com recently leveraged its SMS database to send out a time-sensitive offer that rewarded consumers for buying virtual gift certificates via their handsets.
Applebee’s eyes mobile video to bolster foot traffic
January 4, 2013Casual dining chain Applebee’s is highlighting mobile video content as part of a marketing campaign to help launch a new line of low-calorie meals.
Target tries for last-minute mobile sales
December 18, 2012Target is encouraging consumers to finalize their last-minute holiday shopping via a new advertising campaign that aims to drive sales from the company’s mobile site.
Hewlett-Packard touts new laptops via mobile advertising
December 17, 2012Hewlett-Packard is riding some of the marketing wave from Microsoft’s Windows 8 with a new mobile campaign that promotes two of the brand’s laptops that run on the operating system.
California Pizza Kitchen drives digital gift card sales via mobile site
November 8, 2012California Pizza Kitchen is ramping up its digital initiatives for the holidays by encouraging users to buy digital gift cards on the company’s mobile site.
Victoria’s Secret takes mcommerce efforts up a notch with Twitter integration
October 30, 2012Victoria’s Secret is no stranger to mobile advertising and has continually used the medium in past initiatives to drive sales. For its new campaign, the retailer stepped up its game by using Twitter and further driving awareness for its new products.
Follow us on Twitter