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Articles Tagged ‘Marci Troutman’


Target revs up mobile commerce efforts for Grammys

February 8, 2012

Mass merchandiser Target is running mobile commerce-enabled ads to let music fans buy their favorite albums before the upcoming Grammys.


Pizza Hut serves up mobile deals via targeted ad campaign

February 1, 2012

Pizza Hut is running a targeted mobile ad campaign that aims to drive the company’s mobile sales by encouraging consumers to order through their handset.

Home Depot accelerates mobile strategy with commerce-enabled ads

January 19, 2012

Home Depot is continuing to prove that mobile is a prime part of its digital strategy by running commerce-enabled mobile ads.

Toys R Us aims to increase mobile sales via iAd campaign

December 30, 2011

Toys R Us is looking to increase its mobile sales via an iAd campaign that encourages users to download its iPhone shopping application.

Macy’s promotes Estee Lauder fragrances via mobile ad initiative

December 28, 2011

Macy’s is promoting its Estee Lauder fragrance products via a new commerce-enabled mobile ad campaign.

Macy’s strengthens holiday efforts via iAd campaign

December 27, 2011

Macy’s has debuted an iAd campaign that lets fashion-savvy consumers shop the latest apparel, as well as discover everything they need to stay warm and look stylish all season long.

The North Face warms up to consumers via shoppable mobile ads

December 14, 2011

Outdoor gear and apparel giant The North Face Inc. is helping consumers gear up for the holiday season via targeted shoppable mobile ads.

Old Navy drives traffic in-store, to mobile site via ad campaign

December 12, 2011

Old Navy is offering consumers deals such as $5 for each of its graphic tees via a new mobile ad campaign.

Starbucks mobile payment program exceeds 26M transactions

December 7, 2011

Starbucks has exceeded 26 million mobile transactions since the launch of its mobile payment program in January.

Etsy taps into mobile in time for holiday sales

November 18, 2011

Online retailer Etsy has launched a commerce-enabled iPhone application and a mobile Web site to let shoppers access the digital marketplace while on the go.