Articles Tagged ‘Marci Troutman’


H.I.S. jeans simplifies online purchases via QR code-enabled payments

September 3, 2013

H.I.S. jeans is making it easy for shoppers to pay for online purchases by scanning a QR code with their smartphone.

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Starbucks switches to Google Wi-Fi to provide faster Internet to customers

August 2, 2013

Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.

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OpenTable plans mobile payments to improve restaurant dining

August 1, 2013

Online reservation service OpenTable is testing a mobile payment system to let restaurant diners pay for a meal through the company’s mobile application.

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Starbucks sees almost 100pc growth YOY in dollars loaded on mobile cards

July 30, 2013

Starbucks’ mobile strategy continues to gain momentum as consumers increasingly use the company’s mobile application for purchases.

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Pinkberry amasses app downloads via triggered emails

July 16, 2013

Frozen yogurt franchise Pinkberry is ramping up its loyalty program by driving downloads of its mobile application via email.

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Build-A-Bear taps Instagram to foster brand-building

July 10, 2013

Build-A-Bear is partnering up with Sony Pictures on a promotion that emphasizes mobile photo sharing as a key way to get the word out about a new line of plush toys.

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Carrefour supercharges app with indoor navigation, social shopping, targeted ads

June 24, 2013

Hypermarket retailer Carrefour has launched a shopping application in China that leverages some of the latest mobile shopping technologies including indoor location sensing, social shopping lists and advertising options.

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Moe’s Southwest Grill extends mobile offer to celebrate opening of 500th location

June 6, 2013

Moe’s Southwest Grill is driving adoption of mobile ordering with a new offer for a free burrito with a purchase when customers use the chain’s application.

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Walmart propels Easter sales via interactive mobile campaign

March 13, 2013

Walmart is persuading consumers to stock up on Easter treats with a mobile advertising campaign that drives in-store traffic and online sales.

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Macy’s links mobile and TV for real-time engagement

March 12, 2013

Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.

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