Articles Tagged ‘Marci Troutman’


Wayfair bolts down in-app gift card purchases, personalized browsing

April 26, 2016

Home furnishings retailer Wayfair is adding a slew of new capabilities into its mobile application after its recent sales success, allowing users to buy gift cards, update the shipping speed of purchases and access category pages containing more personalized content.

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Independent coffee chains queue up for Cups’ West Coast expansion

April 4, 2016

With Starbucks casting a large shadow over its competitors in the mobile commerce space, many independent coffee shops are discovering the revenue potential of teaming up with third-party subscription application Cups, which recently expanded to the Bay Area.

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Sally Hansen polishes mobile sales via ManiMatch app

September 22, 2015

Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites.

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Orbitz jumps ahead of competition by offering in-app vacation packages

August 17, 2015

Orbitz is raising the bar for online travel agents on mobile by becoming the first to offer vacation package purchasing options within its application.

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Lionsgate debuts Hunger Games trailer on Galaxy Tab S, driving ticket sales

July 21, 2014

Entertainment corporation Lionsgate is teaming up with South Korean conglomerate Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay – Part 1 trailer at Comic-Con this week while promoting ticket sales for the film’s debut.

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H.I.S. jeans simplifies online purchases via QR code-enabled payments

September 3, 2013

H.I.S. jeans is making it easy for shoppers to pay for online purchases by scanning a QR code with their smartphone.

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Starbucks switches to Google Wi-Fi to provide faster Internet to customers

August 2, 2013

Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.

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OpenTable plans mobile payments to improve restaurant dining

August 1, 2013

Online reservation service OpenTable is testing a mobile payment system to let restaurant diners pay for a meal through the company’s mobile application.

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Starbucks sees almost 100pc growth YOY in dollars loaded on mobile cards

July 30, 2013

Starbucks’ mobile strategy continues to gain momentum as consumers increasingly use the company’s mobile application for purchases.

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Pinkberry amasses app downloads via triggered emails

July 16, 2013

Frozen yogurt franchise Pinkberry is ramping up its loyalty program by driving downloads of its mobile application via email.

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