Walmart is persuading consumers to stock up on Easter treats with a mobile advertising campaign that drives in-store traffic and online sales.
Articles Tagged ‘Marci Troutman’
Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.
Radisson is rolling out a national pilot program that is focused on using mobile to innovate the many touch points of the hotel guest experience.
Little Caesars Pizza is using mobile advertising to get consumers amped up about its latest products and deals.
Restaurant.com recently leveraged its SMS database to send out a time-sensitive offer that rewarded consumers for buying virtual gift certificates via their handsets.
Casual dining chain Applebee’s is highlighting mobile video content as part of a marketing campaign to help launch a new line of low-calorie meals.
Target is encouraging consumers to finalize their last-minute holiday shopping via a new advertising campaign that aims to drive sales from the company’s mobile site.
Hewlett-Packard is riding some of the marketing wave from Microsoft’s Windows 8 with a new mobile campaign that promotes two of the brand’s laptops that run on the operating system.
California Pizza Kitchen is ramping up its digital initiatives for the holidays by encouraging users to buy digital gift cards on the company’s mobile site.
Victoria’s Secret is no stranger to mobile advertising and has continually used the medium in past initiatives to drive sales. For its new campaign, the retailer stepped up its game by using Twitter and further driving awareness for its new products.