Just 7.2 percent of mall retailers are using QR codes as part of their mobile strategy this holiday season, according to a new report from Nellymoser.

FastMall is helping consumers get the most out of their shopping experience with directions, GPS parking, directories and special offers being served within the new application.

Point Inside Inc. has launched an iPhone application that lets consumers navigate hundreds of shopping malls and receive promotions from local retailers.

General Growth Properties, the nation’s No. 2 mall owner, has introduced what it claims is the nation’s first national mall-based mobile advertising network.