Macy’s is showing that mobile commerce is a necessity for retailers by partnering with Google Wallet to not only enhance the company’s in-store shopping experience, but set itself apart from competitors.

NEW YORK – Retail giant Macy’s ran a multichannel activation targeting male users of USA Today’s mobile properties with the goal of driving traffic in-store.

Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.

Almost one year ago we reviewed some of the top retailers’ mobile applications. Now with holiday season here once more, it is time for a second look at those brands, along with a few others.

MIAMI – A Macy’s executive at the MEF Americas conference said that security is the most important aspect of mobile commerce because it is what makes consumers trust a brand enough to buy from its mobile site.

Target, Best Buy and Macy’s are among the retailers participating in shopkick’s The 12 Days of Kickmas campaign, rewarding mobile shoppers for simply visiting their stores.

Macy’s has taken steps to improve customers’ shopping experience in-store and on the go via enhanced mobile offerings.

Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.

Macy’s Inc. has launched an mcommerce Web site for its Macy’s-brand department store chain and plans to roll out a similar Bloomingdale’s mobile shop next week.

The Shopper iPhone application has added weekly circulars from more than 100 retailers such as Best Buy, Target and Walgreens.