Articles Tagged ‘Macys’


Macy’s AI-powered shopping assistant underscores mobile’s growing in-store role

July 21, 2016

Macy’s is piloting a mobile Web-based artificial intelligence platform that enables shoppers to ask product questions and receive responses, highlighting the growing role that cognitive learning and predictive analytics are playing in the retail industry.

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Mobile commerce in review: The inside track on sales

July 5, 2016

Macy’s and Dick’s Sporting Goods clearly get it – that smartphones have a huge influence on sales at their stores, increasingly making applications with an in-store mode a must-have. Watch this video for the full analysis.

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Macy’s adds in-store mode to app, solidifying hyperlocal strategy

June 28, 2016

In a significant enhancement to Macy’s smartphone application, it now boasts an in-store mode, creating a destination for on-premise shoppers and playing catch up with retailers such as Walmart.

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Native ads in retailers’ apps get more relevant with real-time data

March 31, 2016

A number of big retailers, including Macy’s, Target, Walmart and Staples, are offering more relevant native product listing ads on mobile, enabling brands to reach out to browsers based on real-time shopper data.

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How Macy’s maximized in-store traffic with beacons during Black Friday

March 25, 2016

NEW YORK – A Macy’s executive at the Mobile Marketing Association’s Mobile Location Leadership Forum shared how the department store created a valuable consumer connection and drove application downloads during Black Friday weekend through a beacon-driven gaming campaign.

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Williams-Sonoma exec: Buy buttons will transform the omnichannel experience

February 25, 2016

PALM DESERT, CA – A Williams-Sonoma executive at eTail West 2016 claimed that the proliferation of buy buttons will force retailers to adapt their omnichannel initiatives in a bid to follow along with customers throughout the purchasing funnel.

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Macy’s celebrates Groundhog Day with spring-themed images on social media

February 3, 2016

Retailers Macy’s, H&M and Anthropologie are burrowing through social media to celebrate the Punxsutawney groundhog not seeing his shadow and get an early start on warmer seasonal sales through eye-popping imagery.

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Macy’s rings up 3D Touch, new Apple Watch features

January 22, 2016

Macy’s is angling for strong first-quarter mobile sales with the implementation of 3D Touch into its iOS application, as well as new shopper-friendly features for Apple Watch owners.

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Mobile commerce week in review: Store woes, IoT and wearable commerce

January 11, 2016

The new year kicked off with bad and good news for retailers, with signs of a potentially significant physical store contraction underway while omnichannel marketing grows, including emerging opportunities with the Internet of Things and wearables. For the full analysis, watch this video.

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Macy’s spurs omnichannel push as broad physical retail contraction looms

January 8, 2016

With Macy’s online sales growing at a brisk pace during the recent holiday shopping season while in-store sales contracted even more than expected, the retailer is scaling back its bricks-and-mortar business and reinvesting the savings to accelerate its omnichannel strategy in 2016.

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