Articles Tagged ‘Macys’


Macy’s, Belk elect mobile voting for back-to-school merchandising

July 21, 2015

A new contest from Macy’s and Seventeen magazine as well as a challenge from department store retailer Belk point to mobile polling as a significant factor in driving sales for this year’s back-to-school season.

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Top 10 Q2 mobile-offline activations

July 2, 2015

Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.

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Macy’s boosts promotional strategy on mobile with wallet enhancement

June 16, 2015

In reflection of how valuable mobile wallet users are, Macy’s is enhancing its own wallet, which was introduced last year, so as to better guarantee its place on shoppers’ smartphones in an increasingly crowded space.

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How Macy’s could make mobile shopping more intimate with on-demand tailoring

June 3, 2015

Macy’s is merging in-store service with online convenience by partnering with zTailors, an on-demand alterations network that will allow customers to have a personal tailor at their doorstep with the tap of a button.

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How Macy’s Backstage could innovate off-price retail via mobile

May 7, 2015

Macy’s new Backstage concept pairs two of the hottest trends in retail – off-price stores that sell high-profile brands at a discount and mobile marketing – a strategy that could help it reach impulse buyers with location-based marketing.

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Macy’s narrows gap between marketing, technology to boost omnichannel strategy – Mobile Marketer

April 30, 2015

Mobile Marketer today – Macy’s narrows gap between marketing, technology to boost omnichannel strategy; Brands need to engage through multiplatform approach: Forrester analyst.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 29, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 28, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 27, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 24, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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