Articles Tagged ‘Macys’


Royce Leather selects Macy’s to debut GPS-enabled leather wallet

December 17, 2014

Royce Leather has introduced a GPS-enabled wallet that coordinates with a mobile application so users can track their wallets and keep their money safe.

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Image recognition increasingly an app must-have as scanning gains ground

November 26, 2014

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

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Macy’s leverages in-store QR codes for Black Friday giveaway

November 25, 2014

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.

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How Macy’s combines fashion, mobile technology to target younger shoppers

November 12, 2014

Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their phones.

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Amazon voice search leads the way in mcommerce despite flawed experience

November 3, 2014

While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.

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Discover bumps up mobile offers for holiday shoppers

October 3, 2014

Credit card company Discover is combining its former ShopDiscover.com site and Discover Extras to launch Discover Deals, accessible on mobile Web and the Discover mobile application, to streamline the location of coupons and offers.

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Macy’s fires back at Amazon with showroom-busting image search app

September 16, 2014

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.

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Macy’s offers browser-based wallet to streamline holiday purchasing

September 3, 2014

Macy’s has rolled out a browser-based digital wallet solution called My Wallet, available to in-store, online and mobile shoppers, that places users’ credit cards and Macy’s digital coupons and promotions in one place.

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Macy’s drives mcommerce with live shopping during Fashion Rocks

August 27, 2014

Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.

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Gap heats up customer acquisition with commerce-enabled promoted tweets

June 9, 2014

Gap promoted tweets for its Summer Loves campaign are reaching Macy’s fans on Twitter and include an easy way to make a purchase, helping the retailer to attract new customers and close the loop with a transaction.

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