Macy’s showcases Impulse collection through shoppable mobile campaign
June 17, 2013Macy’s is leveraging mobile to showcase its new Impulse collection, as well as let fashion-savvy customers buy the latest looks.
Articles Tagged ‘Macys’
Macy’s exec: Mobile amplifies multichannel, multiscreen marketing
May 13, 2013NEW YORK – A Macy’s executive at the 2013 MMA Forum said that over the years, mobile has made a significant impact in the retailer’s day-to-day initiatives, including its mobile application, QR code, augmented reality and real-time buying efforts.
Macy’s aims for last-minute Mother’s Day sales via incentivized iAd effort
May 8, 2013Macy’s is turning to Apple’s iAd network to promote its Mother’s Day sale, as well as let consumers store a savings pass to their mobile device to redeem in-store.
Macy’s, Walgreens circulars get the mobile treatment
April 15, 2013Starting this week, users of several newspaper mobile applications can easily access sales information from nearby retailers such as Macy’s and Walgreens via the new Find & Save program.
Macy’s links mobile and TV for real-time engagement
March 12, 2013Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.
Macy’s exec: Mobile cannot be a cookie-cutter approach
January 16, 2013NEW YORK – A Macy’s executive at the NRF 102nd Annual Convention & Expo said that mobile needs to be customized and personalized, meaning that the medium intertwines into every part of a marketing strategy
Announcing winners of the 2012 Mobile Commerce Awards
January 4, 2013Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.
Walmart is Mobile Retailer of the Year
December 31, 2012Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.
Macy’s marries television and mobile via app efforts
November 19, 2012Macy’s is adding a new layer of interaction to its television broadcast of the 86th annual Thanksgiving Day Parade this year with a round of mobile application marketing efforts.
Macy’s makes mobile integral part of Black Friday strategy to drive in-store sales
November 6, 2012Macy’s is enhancing its iPhone mobile application to help customers browse and shop for Black Friday specials specific to their local store.
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