A number of big retailers, including Macy’s, Target, Walmart and Staples, are offering more relevant native product listing ads on mobile, enabling brands to reach out to browsers based on real-time shopper data.
Articles Tagged ‘Macys’
NEW YORK – A Macy’s executive at the Mobile Marketing Association’s Mobile Location Leadership Forum shared how the department store created a valuable consumer connection and drove application downloads during Black Friday weekend through a beacon-driven gaming campaign.
PALM DESERT, CA – A Williams-Sonoma executive at eTail West 2016 claimed that the proliferation of buy buttons will force retailers to adapt their omnichannel initiatives in a bid to follow along with customers throughout the purchasing funnel.
Retailers Macy’s, H&M and Anthropologie are burrowing through social media to celebrate the Punxsutawney groundhog not seeing his shadow and get an early start on warmer seasonal sales through eye-popping imagery.
Macy’s is angling for strong first-quarter mobile sales with the implementation of 3D Touch into its iOS application, as well as new shopper-friendly features for Apple Watch owners.
The new year kicked off with bad and good news for retailers, with signs of a potentially significant physical store contraction underway while omnichannel marketing grows, including emerging opportunities with the Internet of Things and wearables. For the full analysis, watch this video.
With Macy’s online sales growing at a brisk pace during the recent holiday shopping season while in-store sales contracted even more than expected, the retailer is scaling back its bricks-and-mortar business and reinvesting the savings to accelerate its omnichannel strategy in 2016.
Mobile Minutes: Target vs. Amazon; Macy’s stores; Yelp lawsuit dismissed; Mobile ads target shoppersNovember 30, 2015
Today in mobile marketing – Black Friday showdown: Target takes on Amazon with new in-store strategy; Macy’s CEO: Despite Web, death of store experience ‘greatly exaggerated’; Yelp prevails in lawsuit over review authenticity; Webrooming: How mobile ads are driving shoppers to stores.
Macy’s is leading the flock of retailers seeking to educate customers about mobile-specific offerings ahead of Black Friday, asking shoppers to enable push notifications as well as location-based settings prior to walking into a store.
Macy’s is unlocking several seasonal mobile applications to connect with holiday shoppers of all ages, enabling them to interact with content during its annual Thanksgiving Day Parade and write wish list letters to Santa.