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Articles Tagged ‘Macys’


Macy’s ramps up in-store, mobile experiences with multifaceted campaign

May 23, 2012

Macy’s is using augmented reality, QR codes, SMS and a mobile application to help consumers get amped up about its “Brasil: A Magical Journey” campaign.


Macy’s, Foot Locker expand mobile payment efforts via Isis partnership

May 16, 2012

Another piece of the puzzle is falling into place for mobile wallet solution Isis, which this week revealed a list of retailers it is partnering with, including Macy’s, Foot Locker and Jamba Juice.

Macy’s amplifies mcommerce presence with spring product push

April 12, 2012

Macy’s is letting fashion-savvy consumers shop its Spring Spectacular sale via a new mobile marketing campaign that aims to drive both the company’s mobile and in-store traffic.

Macy’s taps SMS to bolster exclusive clothing sales

March 22, 2012

Macy’s is sending out SMS messages to its customers that promote exclusive looks from NBC’s “Fashion Star” show and let consumers shop them through their mobile device.

Macy’s promotes one-day sale via SMS

February 8, 2012

Macy’s is promoting its one-day sale and letting consumers shop limited-time deals via an SMS message the company sent out to its mobile database users.

Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

January 15, 2012

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

Macy’s promotes Estee Lauder fragrances via mobile ad initiative

December 28, 2011

Macy’s is promoting its Estee Lauder fragrance products via a new commerce-enabled mobile ad campaign.

Macy’s strengthens holiday efforts via iAd campaign

December 27, 2011

Macy’s has debuted an iAd campaign that lets fashion-savvy consumers shop the latest apparel, as well as discover everything they need to stay warm and look stylish all season long.

Macy’s, Aflac partner for holiday donation campaign

November 29, 2011

Aflac and Macy’s have partnered on a holiday campaign that centers around mobile check-ins this season.

Macy’s, DoSomething.org drive awareness, donations via mobile

August 8, 2011

Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism.