Macy’s is promoting its one-day sale and letting consumers shop limited-time deals via an SMS message the company sent out to its mobile database users.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

Macy’s is promoting its Estee Lauder fragrance products via a new commerce-enabled mobile ad campaign.

Macy’s has debuted an iAd campaign that lets fashion-savvy consumers shop the latest apparel, as well as discover everything they need to stay warm and look stylish all season long.

Aflac and Macy’s have partnered on a holiday campaign that centers around mobile check-ins this season.

Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism.

Macy’s is showing that mobile commerce is a necessity for retailers by partnering with Google Wallet to not only enhance the company’s in-store shopping experience, but set itself apart from competitors.

NEW YORK – Retail giant Macy’s ran a multichannel activation targeting male users of USA Today’s mobile properties with the goal of driving traffic in-store.

Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.

Almost one year ago we reviewed some of the top retailers’ mobile applications. Now with holiday season here once more, it is time for a second look at those brands, along with a few others.