Macy’s is using augmented reality, QR codes, SMS and a mobile application to help consumers get amped up about its “Brasil: A Magical Journey” campaign.

Another piece of the puzzle is falling into place for mobile wallet solution Isis, which this week revealed a list of retailers it is partnering with, including Macy’s, Foot Locker and Jamba Juice.

Macy’s is letting fashion-savvy consumers shop its Spring Spectacular sale via a new mobile marketing campaign that aims to drive both the company’s mobile and in-store traffic.

Macy’s is sending out SMS messages to its customers that promote exclusive looks from NBC’s “Fashion Star” show and let consumers shop them through their mobile device.

Macy’s is promoting its one-day sale and letting consumers shop limited-time deals via an SMS message the company sent out to its mobile database users.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

Macy’s is promoting its Estee Lauder fragrance products via a new commerce-enabled mobile ad campaign.

Macy’s has debuted an iAd campaign that lets fashion-savvy consumers shop the latest apparel, as well as discover everything they need to stay warm and look stylish all season long.

Aflac and Macy’s have partnered on a holiday campaign that centers around mobile check-ins this season.

Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism.