Articles Tagged ‘Macys’


Macy’s restructures as overly promotional mobile strategy takes its toll

January 12, 2015

Macy’s announcement of a merchandising and marketing restructuring suggests that mobile was not as strong of a performer during the recent holiday shopping period as it could have been thanks to the retailer’s lack of a clear lifestyle approach and overly promotional stance on mobile.

Share on FacebookShare on LinkedInShare on Twitter

Macy’s is 2014 Mobile Retailer of the Year

January 5, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

Share on FacebookShare on LinkedInShare on Twitter

Macy’s is 2014 Mobile Retailer of the Year

January 2, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

Share on FacebookShare on LinkedInShare on Twitter

Royce Leather selects Macy’s to debut GPS-enabled leather wallet

December 17, 2014

Royce Leather has introduced a GPS-enabled wallet that coordinates with a mobile application so users can track their wallets and keep their money safe.

Share on FacebookShare on LinkedInShare on Twitter

Image recognition increasingly an app must-have as scanning gains ground

November 26, 2014

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

Share on FacebookShare on LinkedInShare on Twitter

Macy’s leverages in-store QR codes for Black Friday giveaway

November 25, 2014

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.

Share on FacebookShare on LinkedInShare on Twitter

How Macy’s combines fashion, mobile technology to target younger shoppers

November 12, 2014

Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their phones.

Share on FacebookShare on LinkedInShare on Twitter

Amazon voice search leads the way in mcommerce despite flawed experience

November 3, 2014

While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.

Share on FacebookShare on LinkedInShare on Twitter

Discover bumps up mobile offers for holiday shoppers

October 3, 2014

Credit card company Discover is combining its former ShopDiscover.com site and Discover Extras to launch Discover Deals, accessible on mobile Web and the Discover mobile application, to streamline the location of coupons and offers.

Share on FacebookShare on LinkedInShare on Twitter

Macy’s fires back at Amazon with showroom-busting image search app

September 16, 2014

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.

Share on FacebookShare on LinkedInShare on Twitter