Android impressions, on both mobile phones and tablets, grew 48 percent month-over-month, according to a new study by Millennial Media.

Brands are increasingly using mobile as a means of reaching local consumers, with a new report from Millennial Media finding that local marketing grew 22 percent month-to-month.

Retailers and auto dealers are increasingly looking to mobile store locators to help drive local traffic into their locations, according to a new report from Millennial Media.

Mother’s Day is just around the corner and with consumers accessing their mobile device now more than ever, incorporating a mobile component – whether it is a banner ad, SMS campaign or application – in a retailer’s marketing strategy is a necessity.

Shopping and retail applications experienced a 40 percent growth month-over-month in mobile advertising revenue, according to Millennial Media.

Nearly 30 percent of subscribers accessing retail content on their phone cannot be reached online or in-store, highlighting a new audience that retailers can reach only through mobile.

Mobile coupons are effective for mobile commerce, as well as a way to drive foot traffic into physical locations, according a Millennial Media.

Apple’s iPad has sent ripples through the mobile advertising industry. Here are some best practices from an iPad ad creative standpoint.

With the sudden craze of the just-released Apple iPad, many companies rolled out their own applications for the much-anticipated device.

Mobile Commerce represented 20 percent of all campaign actions in January, according to Millennial Media’s SMART report.