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Articles Tagged ‘luxury’


Best Buy and showrooming: If you can’t beat them, show them

May 21, 2012

The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.


Push notifications keep luxury branded apps top of mind – Luxury Daily

May 18, 2012

Luxury Daily today – Push notifications keep luxury branded apps top of mind; Magellan Jets, Rue La La partner for complementary private jet charter hours.

End of paid media?

May 18, 2012

It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.

Orient-Express combines mobile, print to build email database – Luxury Daily

May 17, 2012

Luxury Daily today – Orient-Express combines mobile, print to build email database; Dolce & Gabbana direct-links to ecommerce via restyled YouTube page.

Personalizing your SMS text marketing campaign

May 17, 2012

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

American Express taps app for exclusive insider’s guide – Luxury Daily

May 16, 2012

Luxury Daily today – American Express taps app for exclusive insider’s guide; Marc Jacobs pushes menswear via desert-set social video.

Marketing your mobile products by leveraging social media

May 16, 2012

Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.

Lexus combines mobile, TV for youth awareness – Luxury Daily

May 15, 2012

Luxury Daily today – Lexus combines mobile, TV for youth awareness; Orient-Express seeks improved guest experience through tech boost.

4 ways retailers can fight showrooming

May 15, 2012

Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.

Louis Vuitton uses first iPad app for exclusive, pricey history lesson – Luxury Daily

May 14, 2012

Today in luxury marketing – Louis Vuitton uses first iPad app for exclusive, pricey history lesson; Will Christian Louboutin Beauté dilute the brand name?