Articles Tagged ‘luxury marketing’


Johnnie Walker Blue Label embraces mobile integration with smart bottle concept – Luxury Daily

March 6, 2015

Luxury Daily today – Johnnie Walker Blue Label embraces mobile integration with smart bottle concept; Brands celebrate International Women’s Day with events and promotions.

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Fragmented and fleeting, mobile User IDs are ripe for overhaul

March 6, 2015

In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.

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Farfetch appeals to global voyagers through Departures effort – Luxury Daily

March 5, 2015

Luxury Daily today – Farfetch appeals to global voyagers through Departures effort; Barneys ramps up digital efforts with new Web site.

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What the future of mobile data has in store

March 5, 2015

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

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Sotheby’s eases transactions with DocuSign app – Luxury Daily

March 4, 2015

Luxury Daily today – Sotheby’s eases transactions with DocuSign app; Bulgari turns attention to accessories during Milan Fashion Week.

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Single-channel approaches to customer conversations will not work

March 4, 2015

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

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Swiss watchmakers take analog approach for smartwatch entrance – Luxury Daily

March 3, 2015

Luxury Daily today – Swiss watchmakers take analog approach for smartwatch entrance; Gucci shadows songwriting journey while beginning its own evolution.

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Native advertising is underused in the mobile context

March 2, 2015

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

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Prada uses different mobile banners to keep consumers interested – Luxury Daily

February 27, 2015

Luxury Daily today – Prada uses different mobile banners to keep consumers interested; How should Selfridges repair its community image?

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Must job seekers give employers a reason to reject them?

February 26, 2015

With headscarf case, Supreme Court could make discrimination even easier.

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