The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.
Articles Tagged ‘luxury marketing’
Luxury Daily today – BMW interactive ads equip viewers with more information; 55pc of affluents deem luxury prices unjustified by product value.
Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.
What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.
Luxury Daily today – 76pc of marketers prioritize social over other mediums for product debuts; Swarovski runs video on Karlie Kloss’ Klossy channel for authentic push.
With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.
Luxury Daily today – Gucci boasts strongest digital performance among fashion brands: L2; Karl Lagerfeld gets personal as guest-editor in chief of Vogue Paris.
Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.
The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.
Luxury Daily today – Auctionata/Paddle8 creates context for sales with live storytelling; Bulgari pays homage to Roman influence in Madrid exhibition.