Articles Tagged ‘luxury marketing’


Engagement to monetization: Improving mobile marketing ROI

March 27, 2015

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

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The new HQ for innovation labs? Your retail store

March 26, 2015

If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

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Are media buyers using the best algorithms?

March 24, 2015

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.

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Vogue opens its address book for City Directory content – Luxury Daily

March 23, 2015

Luxury Daily today – Vogue opens its address book for City Directory content; Marc Jacobs coordinates colors for consistency in advertising channels.

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App agility: Why marketers need to empower employees with intelligent mobile apps

March 23, 2015

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

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Gucci collaborates with Will.i.am to create wearable tech device – Luxury Daily

March 20, 2015

Luxury Daily today – Gucci collaborates with Will.i.am to create wearable tech device; Printemps celebrates spring renewal in 150th anniversary campaign.

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Mark the date: April 21. It’s not just another update from Google

March 20, 2015

From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.

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Tag Heuer showcases new ambassador with mobile ad – Luxury Daily

March 19, 2015

Luxury Daily today – Tag Heuer showcases new ambassador with mobile ad; 75pc of affluents expect salespeople to be knowledgeable: report.

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Siloing guided selling tactics harmful to beauty sector conversions: L2 – Luxury Daily

March 18, 2015

Luxury Daily today – Siloing guided selling tactics harmful to beauty sector conversions: L2; Apple Watch not likely to impact growing interest in Swiss horology: report.

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Gotham Air provides taxi services via helicopter with mobile app – Luxury Daily

March 17, 2015

Luxury Daily today – Gotham Air provides taxi services via helicopter with mobile app; 10 key trends in luxury retail.

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