Articles Tagged ‘luxury marketing’


The expanded power of context: M.A.D.E.

January 18, 2017

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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EBay gives legitimacy to secondhand luxury with new program – Luxury Daily

January 17, 2017

Luxury Daily today – EBay gives legitimacy to secondhand luxury with new program; Will PETA’s LVMH boardroom presence curb use of exotic skins?

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7 tips for mcommerce email success

January 17, 2017

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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Chaumet proves Paris is for lovers with travel app for two – Luxury Daily

January 13, 2017

Luxury Daily today – Chaumet proves Paris is for lovers with travel app for two; Differentiation, loyalty hinge on customer experience: Boston Retail Partners.

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Mobile loyalty programs are the new modern currency

January 13, 2017

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

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Dior exemplifies how diverse social media accounts can benefit – Luxury Daily

January 12, 2017

Luxury Daily today – Dior exemplifies how diverse social media accounts can benefit; Prada refreshes spring campaign with five separate identities.

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6 trends from CES 2017 for marketers

January 12, 2017

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

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Kenzo goes clubbing for vibrant menswear effort – Luxury Daily

January 11, 2017

Luxury Daily today – Kenzo goes clubbing for vibrant menswear effort; Should luxury retail move away from discounting?

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3 ways retailers can merge digital and physical store strategies

January 11, 2017

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic “yes” to both of these questions, your organization is not thinking customer-first.

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Carl F. Bucherer unites analog, digital technology for modern driving cockpit – Luxury Daily

January 10, 2017

Luxury Daily today – Carl F. Bucherer unites analog, digital technology for modern driving cockpit; Selfridges shines light on sustainable clothing practices.

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