Articles Tagged ‘luxury marketing’


Gucci boasts strongest digital performance among fashion brands: L2

December 2, 2016

The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.

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BMW interactive ads equip viewers with more information – Luxury Daily

December 2, 2016

Luxury Daily today – BMW interactive ads equip viewers with more information; 55pc of affluents deem luxury prices unjustified by product value.

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What customers want from their mobile marketing experience

December 2, 2016

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

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Why social media and user-generated content are set to dominate email and Web

December 2, 2016

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

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76pc of marketers prioritize social over other mediums for product debuts – Luxury Daily

December 1, 2016

Luxury Daily today – 76pc of marketers prioritize social over other mediums for product debuts; Swarovski runs video on Karlie Kloss’ Klossy channel for authentic push.

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Top 4 mistakes that video marketers make

December 1, 2016

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

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Gucci boasts strongest digital performance among fashion brands: L2 – Luxury Daily

November 30, 2016

Luxury Daily today – Gucci boasts strongest digital performance among fashion brands: L2; Karl Lagerfeld gets personal as guest-editor in chief of Vogue Paris.

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5 ways to use real-world insights and data analytics to engage with consumers visiting stores

November 30, 2016

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.

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App marketing tips for this holiday season

November 30, 2016

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

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Auctionata/Paddle8 creates context for sales with live storytelling – Luxury Daily

November 29, 2016

Luxury Daily today – Auctionata/Paddle8 creates context for sales with live storytelling; Bulgari pays homage to Roman influence in Madrid exhibition.

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