Articles Tagged ‘luxury marketing’


Four Seasons Sydney launches separate site to cater to event planners – Luxury Daily

August 20, 2014

Luxury Daily today – Four Seasons Sydney launches separate site to cater to event planners; Gucci continues pre-fall push amid fall campaigns.

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8 ways mobile can work harder for brands and retailers

August 20, 2014

From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.

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The Ritz-Carlton fine-tunes app to guide consumer experience – Luxury Daily

August 19, 2014

Luxury Daily today – The Ritz-Carlton fine-tunes app to guide consumer experience; Department stores diversify email campaigns for fall headstart.

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3 steps that allow mobile programs to build shopper trust

August 19, 2014

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

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Luxury fashion labels embrace Spring to reach mobile shoppers – Luxury Daily

August 18, 2014

Luxury Daily today – Luxury fashion labels embrace Spring to reach mobile shoppers; Keep Web sites slim in China: report.

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Why retailers’ print catalogs are making a comeback

August 18, 2014

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.

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Dolce & Gabbana reaches consumers through ad on Vogue Web site – Luxury Daily

August 15, 2014

Luxury Daily today – Dolce & Gabbana reaches consumers through ad on Vogue Web site; Jaeger-LeCoultre supports ovarian cancer fighters through in-store exhibits.

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New rules of customer engagement

August 15, 2014

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

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Frick Collection provides extended, immersive visitor experience via app – Luxury Daily

August 14, 2014

Luxury Daily today – Frick Collection provides extended, immersive visitor experience via app; Hermès goes beyond product placement with personified watches.

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Rolls-Royce enables fan aspirations via gaming partnership – Luxury Daily

August 13, 2014

Luxury Daily today – Rolls-Royce enables fan aspirations via gaming partnership; Swarovski sponsors Hollywood costume exhibit to recognize craft.

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