Luxury Daily today – Four Seasons Sydney launches separate site to cater to event planners; Gucci continues pre-fall push amid fall campaigns.
Articles Tagged ‘luxury marketing’
From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.
Luxury Daily today – The Ritz-Carlton fine-tunes app to guide consumer experience; Department stores diversify email campaigns for fall headstart.
If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?
Luxury Daily today – Luxury fashion labels embrace Spring to reach mobile shoppers; Keep Web sites slim in China: report.
A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.
Luxury Daily today – Dolce & Gabbana reaches consumers through ad on Vogue Web site; Jaeger-LeCoultre supports ovarian cancer fighters through in-store exhibits.
Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.
Luxury Daily today – Frick Collection provides extended, immersive visitor experience via app; Hermès goes beyond product placement with personified watches.
Luxury Daily today – Rolls-Royce enables fan aspirations via gaming partnership; Swarovski sponsors Hollywood costume exhibit to recognize craft.