Luxury Daily today – Gucci taps top DJs for Spotify hub to extend Bamboo Fringe efforts; Macallan targets tech entrepreneurs at SXSW with Instagram.
Articles Tagged ‘luxury marketing’
The increasing use of mobile has put pressure on marketers to understand the mobile experience and design their mobile marketplace to appeal to today’s shoppers.
Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.
Luxury Daily today – Watchmakers introduce Google Glass strategy to build cohesion and awareness; Loewe introduces handbag collection with vignette video series.
Organizations must avoid delivering heavy mobile sites with mainly unused content.
Luxury Daily today – Preferred Hotel Group grants property independence for curated atmospheres; Russia-Ukraine crisis causes ripples in luxury sector.
As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.
Luxury Daily today – Wynn Las Vegas celebrates signature production via Instagram contest; As polo season unfolds, luxury brands secure sponsorships.
Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.
Luxury Daily today – Lexus joins the fight against childhood cancer via bold IS campaign; Anya Hindmarch creates star chart generator for planetary-themed line.