Articles Tagged ‘luxury marketing’


Mobile commerce’s future has arrived, but many retailers are ill-prepared – Luxury Daily

May 6, 2016

Luxury Daily today – Mobile commerce’s future has arrived, but many retailers are ill-prepared; Kering looks to global media to spread Women in Motion awareness.

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Top 10 mobile adoption myths in fashion and luxury apparel

May 6, 2016

It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.

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Reaching moms with mobile advertising

May 6, 2016

Mothers are an attractive audience to marketers of all kinds, as they are typically the primary purchase decision makers in the household.

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Automakers show dedication to tech-minded consumers with smartwatch compatibility – Luxury Daily

May 5, 2016

Luxury Daily today – Automakers show dedication to tech-minded consumers with smartwatch compatibility; Millennials, older generations have formed two distinct luxury economies: YouGov.

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Barneys gathers personal profiles from barber’s chair – Luxury Daily

May 4, 2016

Luxury Daily today – Barneys gathers personal profiles from barber’s chair; Retailers should leverage omnichannel for profitability: report.

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One year on, Apple Watch and wearables are increasing BLE usage on smartphones

May 4, 2016

With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

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Ferrari extends brand with mobile magazine, artist profiles – Luxury Daily

May 3, 2016

Luxury Daily today – Ferrari extends brand with mobile magazine, artist profiles; Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands.

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Circle of advertising life

May 3, 2016

As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.

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Fendi invites consumers to find eyewear match through multisensory exploration – Luxury Daily

May 2, 2016

Luxury Daily today – Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother’s Day promotions.

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Mobile apps vs. mobile Web: Do you have to choose?

May 2, 2016

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

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