Luxury Daily today – ASAP54 simplifies product discovery via color-based search; 50M emerging consumers accessible though entry-level products: Bain.
Articles Tagged ‘luxury marketing’
When Bono’s organization talks, people listen.
Luxury Daily today – Selfridges future-proofs its omnichannel business via shoppable app; Designer movements do not put creative director role at risk: Peter Copping.
According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.
Luxury Daily today – Swarovski, Karlie Kloss team for search-boosting UGC effort; Capital assists fight to retain artisan skills, says Investindustrial founder.
What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.
While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.
Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementationsMay 24, 2016
When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?
The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.
Luxury Daily today – Standardized technology solutions may be key to counterfeiting woes; Retailer stocks nosedive as earnings disappoint, with no quick fix in sight.