Articles Tagged ‘luxury marketing’


Chandon makes it glitter in Elle mobile ad – Luxury Daily

December 17, 2014

Luxury Daily today – Chandon makes it glitter in Elle mobile ad; Brazilian economic pessimism requires changed strategies: BCG.

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5 marketing requirements for luxury customer engagement in 2015

December 17, 2014

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

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How mobile changes marketing

December 16, 2014

In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

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Lexus celebrates holidays with branded GIFs – Luxury Daily

December 15, 2014

Luxury Daily today – Lexus celebrates holidays with branded GIFs; Brands need to adapt to remain competitive: report.

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ABCs of content marketing and why it matters to brands

December 15, 2014

Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.

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Fashion and luxury purchases are 33pc of all mobile transactions – Luxury Daily

December 12, 2014

Luxury Daily today – Fashion and luxury purchases are 33pc of all mobile transactions; Chinese consumers plan to spend the same or more next year: report.

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Mobile makes the “last millisecond” the “last inch” for in-store experiences

December 12, 2014

Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.

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YSL Beauté creates bespoke tutorials using Google Glass – Luxury Daily

December 11, 2014

Luxury Daily today – YSL Beauté creates bespoke tutorials using Google Glass; Luxury is the seventh largest European economy.

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An untapped advertising opportunity during the holidays

December 11, 2014

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

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6 Movember lessons for pulling off effective marketing campaigns

December 10, 2014

Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.

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