According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.
Articles Tagged ‘luxury marketing’
Luxury Daily today – Tag Heuer live broadcasts tennis match to reach wider audience; Can China rescue economies of Russia, Brazil?
Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.
Luxury Daily today – Cartier invites The Cut readers to unlock their gemstones; Alibaba refines authentication practices in face of Kering counterfeit lawsuit.
Mobile commerce is not turning into a windfall for every retailer.
Luxury Daily – Apple Watch’s limitations to present challenges for advertiser, media relations; London retailers create floral fairy tale for Chelsea in Bloom.
The year is 1973, the place is Versailles, and five established French designers competed against five upstart U.S. designers in a fundraiser to renovate Versailles. Who won?
Luxury Daily today – 35M individuals in UK engage with digital travel content each month; Dior modernizes brand image with Rihanna-fronted campaign.
It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.
Luxury Daily today – Bergdorf Goodman puts The Cut readers in a summer state of mind; Brands sharpen ties between luxury, cinema for Cannes Film Festival.