Luxury Daily today – Dior creates individualized beauty experience in stores; Children’s wear market growth immune to economic fluctuations: report.
Articles Tagged ‘luxury marketing’
Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.
Luxury Daily today – Georg Jensen makes love connections in social effort; Chanel, Hermès rank as top brands worth premium pricing: survey.
This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.
Luxury Daily today – Versace spreads the love with branded emoji creator; Department stores still need to hone omnichannel approach: L2.
A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.
Luxury Daily today – Michael Kors celebrates Lunar New Year with Chinese app debut; Louis Vuitton’s positive Chinese placement a result of slow, steady growth.
Luxury Daily today – Estée Lauder relies on brand ambassadors to bring makeup into Vogue; 4 forces behind luxury complexity.
Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.