Ferragamo engages New Yorkers via window QR code – Luxury Daily
May 24, 2013Luxury Daily today – Ferragamo engages New Yorkers via window QR code; Luxury retailers lack brand awareness in China.
Articles Tagged ‘luxury marketing’
Four Seasons’ Beverly Wilshire enhances guest experience via mobile app – Luxury Daily
May 23, 2013Luxury Daily today - Four Seasons’ Beverly Wilshire enhances guest experience via mobile app; Leveraged buyout of Saks to weigh on future owner’s intentions.
Chanel improves digital brand experience with mobile site – Luxury Daily
May 22, 2013Luxury Daily today – Chanel improves digital brand experience with mobile site; Prada’s brand value rose 63 percent year-over-year: report.
Reaching the fastidious mobile consumer
May 22, 2013With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.
Saks drives store traffic with geo-targeted mobile ad – Luxury Daily
May 21, 2013Luxury Daily today – LVMH, Hermès leave behind “friendly” feud with new legal developments; Saks drives store foot traffic with mobile ads.
Steps to take while envisioning a mobile presence
May 21, 2013This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
La Mer encourages mcommerce via The Cut banner ads – Luxury Daily
May 20, 2013Luxury Daily today – La Mer encourages mcommerce via The Cut banner ads; High-earning business owners buy luxury more often than non-business owners: report.
7 deadly sins as applied to QR codes
May 20, 2013QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.
Brian Atwood engages fans via month-long Instagram campaign – Luxury Daily
May 17, 2013Luxury Daily today – Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.
Getting to mobile commerce: The build vs. buy decision
May 17, 2013When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.
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