Articles Tagged ‘luxury marketing’


Mobile optimization is essential for brands using social media platforms: L2 – Luxury Daily

April 27, 2015

Luxury Daily today – Mobile optimization is essential for brands using social media platforms: L2; Pucci mixes fashion and philanthropy to give back to Florence.

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Traffic methods for mobile commerce

April 27, 2015

Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.

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Viktor & Rolf promotes fragrance with fashion sketch app collaboration – Luxury Daily

April 24, 2015

Luxury Daily today – Viktor & Rolf promotes fragrance with fashion sketch app collaboration; Designer’s role is to merge yesterday with tomorrow: Lanvin’s Alber Elbaz.

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Stop failing at mobile-campaign attribution

April 24, 2015

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

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Net-A-Porter gives readers options with searchable mobile ad – Luxury Daily

April 23, 2015

Luxury Daily today – Net-A-Porter gives readers options with searchable mobile ad; Hermes CEO: Heritage brands must adapt to remain relevant.

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Sotheby’s entices The Cut readers with summer art programs – Luxury Daily

April 22, 2015

Luxury Daily today – Sotheby’s entices The Cut readers with summer art programs; Luxury brands must target new face of mass market: report. 

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How the post-install event is key to app marketing

April 22, 2015

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

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BMW connects families through in-car app integration – Luxury Daily

April 20, 2015

Luxury Daily today – BMW connects families through in-car app integration; Cloud beats in-house platform for ecommerce agility, growth: L2.

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Do not fetishize technology without consideration to consumer behavior

April 20, 2015

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.

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TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants – Luxury Daily

April 16, 2015

Luxury Daily today – TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants; Should luxury brands stop avoiding ecommerce?

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