Articles Tagged ‘luxury marketing’


Lexus muses on Santa’s magic in holiday campaign – Luxury Daily

November 21, 2014

Luxury Daily today – Lexus muses on Santa’s magic in holiday campaign; Burberry fetes store opening with iPhone photography.

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Neiman Marcus leverages Passbook to make shopping entertainment – Luxury Daily

November 20, 2014

Luxury Daily today – Neiman Marcus leverages Passbook to make shopping entertainment; UHNW individuals make 19pc of all luxury purchases: report.

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Rich future for oft-maligned mobile banner

November 20, 2014

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

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Luxury and Fashion products generate more mobile purchases: report – Luxury Daily

November 19, 2014

Luxury Daily today – Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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David Yurman uses mobile ads to promote charity wish lists – Luxury Daily

November 18, 2014

Luxury Daily today – David Yurman uses mobile ads to promote charity wish lists; Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch.

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New: Q3 2014 mobile site performance benchmark report

November 18, 2014

In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.

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Marrying retail and digital for bricks-and-mortar stores

November 18, 2014

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

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Getting the retailer’s app ready for Black Friday

November 17, 2014

Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.

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Peninsula broadens reach with primary Instagram, Twitter accounts – Luxury Daily

November 14, 2014

Luxury Daily today – Peninsula broadens reach with primary Instagram, Twitter accounts; Swarovski brings holiday sparkle to Galeries Lafayette Beijing.

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