Luxury Daily today – Beauty marketers spent 23pc more on digital in 2014: report; Top 10 luxury advertising efforts of 2014.
Articles Tagged ‘luxury marketing’
It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either – redeeming offers and earning loyalty currencies, all of it will happen seamlessly.
Luxury Daily today – Yoox serves up gifts at imagined dinner party; Fortnum & Mason asks for consumers’ insight to shape new Web site.
Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.
Luxury Daily today – Chandon makes it glitter in Elle mobile ad; Brazilian economic pessimism requires changed strategies: BCG.
In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.
In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.
Luxury Daily today – Lexus celebrates holidays with branded GIFs; Brands need to adapt to remain competitive: report.
Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.
Luxury Daily today – Fashion and luxury purchases are 33pc of all mobile transactions; Chinese consumers plan to spend the same or more next year: report.