According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.
Articles Tagged ‘luxury marketing’
A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.
Luxury Daily today – Lalique guides consumers through cosmopolitan cities via social raffle; Cartier, Refinery29 highlight professional women following their dreams.
There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.
Luxury Daily today – Four Seasons New York looks out different windows this summer; Louis Vuitton gives intimate tour of headquarters via LVMH feature.
Luxury Daily today – Starwood’s SPG links guests with dedicated ambassador; Burberry highlights British heritage in vintage campaign.
Luxury Daily today – Chloé shares handbag philosophies in social film; Luxury needs to settle into the “new normal.”
Luxury Daily today – Search optimization on desktop, mobile needed by fashion brands: L2; Migration to ecommerce most pronounced in luxury fashion.
Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?