U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.
Articles Tagged ‘luxury marketing’
The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.
Luxury Daily today – Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy; Gucci enlivens Ace sneaker through conceptual camerawork.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
Luxury Daily today – Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior.
Luxury Daily today – Bulgari to safeguard consumers’ data in Swiss bunker via app; Since announcing presidential candidacy, “Trump premium” has vanished.
No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.
Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.
Luxury Daily today – La Mer pairs with Pinterest for summer skincare exclusives; China’s luxury goods increase in price as affluent classes swell.
If you are a marketer or retailer with applications, I have some bad news for you.