Luxury Daily today – Neiman Marcus simplifies holiday gifting with mobile Christmas Book integration; Dolce & Gabbana pens love note to mothers in multifaceted winter campaign.
Articles Tagged ‘luxury marketing’
With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget.
Luxury Daily today – John Varvatos rocks on with Feels music discovery application; Top 10 luxury brand social marketers of Q3.
The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter.
Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.
Luxury Daily today – Harrods goes “Cover to Cover” to attract male consumers; Tom Ford disrupts live-streaming trend with cinematic runway presentation.
By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?
Luxury Daily today – Consumers drive 99.36pc of social conversation surrounding luxury fashion: report; Top 10 brand social videos of Q3.
While your peers and competitors are chasing the latest thing, they are probably neglecting the basic, proven approaches to improving mobile commerce.
As we are all planning in earnest for the 2015 holiday season, here are a few lessons to keep in mind to make this coming December a month to remember.