Articles Tagged ‘luxury marketing’


Mobile display ads: Early data shows that double opt-in does not improve quality

April 16, 2014

Early data shows that double opt-in has only a modest impact on accidental clicks.

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Pucci encourages scarf selfies with camera app – Luxury Daily

April 15, 2014

Luxury Daily today – Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.

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Applying true luxury marketing principles to the broader luxury sector

April 15, 2014

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

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Lexus places chief engineer on the tweet seat for NX debut – Luxury Daily

April 14, 2014

Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.

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If a tweet falls in the forest . . .

April 14, 2014

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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Perception of invulnerability leads to highly-strategic shopping trends: survey

April 11, 2014

The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.

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BMW aims to equip ConnectedDrive service with real-time maps – Luxury Daily

April 11, 2014

Luxury Daily today – BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.

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Ralph Lauren egg proves most popular in Fabergé hunt – Luxury Daily

April 10, 2014

Luxury Daily today – Ralph Lauren egg proves most popular in Fabergé hunt; Lancôme uses banner ads and pop-ups to catch consumer attention.

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5 tips to boost search engine optimization in a competitive environment

April 10, 2014

While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.

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Mandarin Oriental looks for guest hot spots with Sina Weibo contest – Luxury Daily

April 9, 2014

Luxury Daily today - Mandarin Oriental looks for guest hot spots with Sina Weibo contest; Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile events.

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