Articles Tagged ‘luxury marketing’


Mercedes-Benz celebrates elegance in social contest – Luxury Daily

November 26, 2014

Luxury Daily today – Mercedes-Benz celebrates elegance in social contest; How much influence do fashion bloggers have?

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Image tips from Tinder to solve mobile’s biggest problem

November 26, 2014

UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.

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Harry Winston seeks Harper’s Bazaar readers for Secrets collection – Luxury Daily

November 25, 2014

Luxury Daily today – Harry Winston seeks Harper’s Bazaar readers for Secrets collection; Amazon needs image overhaul to attract luxury brands: report.

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Playing to the strengths of devices, platforms and consumer behavior in 2015

November 25, 2014

No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”

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Barneys teams with stationer for digital twist on hand-written notes – Luxury Daily

November 24, 2014

Luxury Daily today – Barneys teams with stationer for digital twist on hand-written notes; Louis Vuitton taps Frank Sinatra for animated wish list.

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Lexus muses on Santa’s magic in holiday campaign – Luxury Daily

November 21, 2014

Luxury Daily today – Lexus muses on Santa’s magic in holiday campaign; Burberry fetes store opening with iPhone photography.

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Neiman Marcus leverages Passbook to make shopping entertainment – Luxury Daily

November 20, 2014

Luxury Daily today – Neiman Marcus leverages Passbook to make shopping entertainment; UHNW individuals make 19pc of all luxury purchases: report.

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Rich future for oft-maligned mobile banner

November 20, 2014

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

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Luxury and Fashion products generate more mobile purchases: report – Luxury Daily

November 19, 2014

Luxury Daily today – Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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