Articles Tagged ‘luxury marketing’


Bricks-and-mortar format will endure retail’s evolution if senses are solicited: Mood Media – Luxury Daily

February 27, 2017

Luxury Daily today – Bricks-and-mortar format will endure retail’s evolution if senses are solicited: Mood Media; Gucci mixes memories, magic in surreal eyewear effort.

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Chatbots help usher in online sales from millennials – Luxury Daily

February 24, 2017

Luxury Daily today – Chatbots help usher in online sales from millennials; Chanel gets to heart of brand history with tribute to Gabrielle.

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The next evolution of influencer marketing

February 24, 2017

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

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La Rinascente shows off “natural habitat” in Milan district guide – Luxury Daily

February 23, 2017

Luxury Daily today – La Rinascente shows off “natural habitat” in Milan district guide; Is eyewear on course to become fashion’s next statement accessory?

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The economics of mobile retargeting

February 23, 2017

Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.

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Maserati looks to social users to name limited-edition vehicle – Luxury Daily

February 22, 2017

Luxury Daily today – Maserati looks to social users to name limited-edition vehicle; Political statements are trending as fashion week takes on current events.

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Contextualized and individualized shopper experience key to mobile campaigns

February 22, 2017

As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.

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How artificial intelligence will transform marketing

February 22, 2017

Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

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British Vogue appeals to shrinking attention spans with chatbot news – Luxury Daily

February 21, 2017

Luxury Daily today – British Vogue appeals to shrinking attention spans with chatbot news; Luxury arts patronage must lean on codes of authenticity to be well-received.

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How brands can maximize conversion from mobile search

February 21, 2017

Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.

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