Luxury Daily today – Brands must keep up with rapidly increasing consumer engagement: report; What should Hermès do to recover from PETA’s allegations?
Articles Tagged ‘luxury marketing’
Earlier this year China officially became a mobile-first country when the China Internet Network Information Center (CNNIC) reported that more people in China used mobile to surf the Web than computers for the first time.
Luxury Daily today – Fortnum & Mason goes “cross-channel” via Instagram takeover; Internet retail key to reaching next generations of luxury consumers: report.
Luxury Daily today – Estée Lauder prompts cosmetic counter trials through UGC campaign; Luxury’s slowed growth forecast: How brands can come out on top.
Luxury Daily today – McLaren holds golden boot social contest to fete partnership; Top 10 luxury apparel and accessories efforts of H1.
As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.
Luxury Daily today – Bulgari protects consumer data with “wrist-vault” timepiece; Top 10 luxury retail efforts of H1.
For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.
Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.
You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.