Articles Tagged ‘luxury marketing’


Miele prompts kitchen makeovers with shelter publication placements – Luxury Daily

May 29, 2015

Luxury Daily today – Miele prompts kitchen makeovers with shelter publication placements; How much of a boost do celebrities give fashion campaigns?

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Predicting which customers may churn

May 29, 2015

For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.

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La Mer highlights bridal beauty in time for summer weddings – Luxury Daily

May 28, 2015

Luxury Daily today – La Mer highlights bridal beauty in time for summer weddings; Louis Vuitton continues to raise brand value despite industry challenges: report.

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3 ways to keep mobile shoppers from ditching app shopping carts

May 28, 2015

You do not often see grocery store customers leaving a full cart in an aisle and wandering out of the store, but this happens all the time in mobile application shopping carts.

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Fashion brands, consumers turn to visual social platforms for organic reach: report – Luxury Daily

May 27, 2015

Luxury Daily today – Fashion brands, consumers turn to visual social platforms for organic reach: report; Year-round gifting strategy essential for retailers’ bottom lines: report.

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Why conventional polling does not work. Hint: mobile

May 27, 2015

Many firms still solely rely on landlines to gather responses, partly due to regulations around robo calling mobile phones. Unfortunately, just supplementing the existing landline data with live calling to mobile phones is not a lasting, or even appropriate, solution.

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Lexus evokes emotion in social video for Enform app – Luxury Daily

May 26, 2015

Luxury Daily today – Lexus evokes emotion in social video for Enform app; Confidence in US economy tapers in Q1: report.

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Financial sector and banks must adapt to survive disruption

May 26, 2015

With high-net-worth wealth management being automated through self-service online portals, and branchless banks such as Simple and Moven providing customized consumer banking services completely online, the ground under traditional financial institutions is shifting.

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The app’s role in mobile commerce

May 21, 2015

According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.

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Tag Heuer live broadcasts tennis match to reach wider audience – Luxury Daily

May 20, 2015

Luxury Daily today – Tag Heuer live broadcasts tennis match to reach wider audience; Can China rescue economies of Russia, Brazil?

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