Luxury Daily today – Brizo turns to Elle Décor, Veranda to further fashion campaign; Karl Lagerfeld’s newspaper is haute off the press.
Articles Tagged ‘luxury marketing’
Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?
Luxury Daily today – Stylebop.com creates collage of Fashion Weeks on Instagram; Hermès creates digital home for silk collections.
Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.
Luxury Daily today – Hasselblad creates mobile showroom via product catalog app; What impact will Russian politics have on the fashion industry?
Luxury Daily today – Netropolitan aims to attract wealthy clients to new social network; World billionaire population reaches record high: report.
Luxury Daily today – Nordstrom employs New York Instagrammers to personalize fall accessories; Harrods, Fortnum & Mason boost foot traffic with London Design Festival displays.
Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.
Luxury Daily today – Bloomingdale’s reaches multitude of consumers through repeated mobile ads; Zegna weaves bespoke service into multicultural film series.
We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.