Luxury Daily today – BMW stokes in-game Gran Turismo interaction; The “Next 15″ will drive 80pc of emerging market growth by 2025: report.
Articles Tagged ‘luxury marketing’
In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.
Luxury Daily today – Brikk offers bespoke options to personalize iPhone 6; Chanel warms up with print before sharing campaign socially.
It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
Luxury Daily today – Marc Jacobs films store associate commutes to further brand identity; Yoox partners with WeChat to socialize mobile commerce.
Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.
Luxury Daily today – The Ritz-Carlton aggregates UGC to scale memories campaign; Dior explores art heritage in summer-long content series.
Luxury Daily today – Mercedes places fans in driver’s seat with new app; Top 10 luxury retailer brand efforts of H1.
Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.
Luxury Daily today – Mulberry joins WeChat to interact with Chinese consumers; Chanel captures lifestyle of “Café Society” in high-jewelry effort.