Articles Tagged ‘luxury marketing’


Apple Watch’s entrance into luxury may spur future collaborations – Luxury Daily

October 2, 2014

Luxury Daily today – Apple Watch’s entrance into luxury may spur future collaborations; Top 10 social videos of Q3.

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Ford borrows a better idea to get closer to customers

October 2, 2014

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

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Montblanc taps philanthropic readers of Departures with mobile ad – Luxury Daily

October 1, 2014

Luxury Daily today – Montblanc taps philanthropic readers of Departures with mobile ad; Selfridges invests in online store to enhance multichannel shopping experience.

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Building long-term sustainable revenue from audiences

October 1, 2014

The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.

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Giorgio Armani releases mobile video ad on Harper’s Bazaar – Luxury Daily

September 30, 2014

Luxury Daily today – Giorgio Armani releases mobile video ad on Harper’s Bazaar; Gucci enters beauty realm with sensual take on the modern woman.

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What can the Wolf of Wall Street teach us about mobile marketing?

September 30, 2014

Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.

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Mercedes-Benz meditates on GLA model to celebrate Instagram milestone – Luxury Daily

September 29, 2014

Luxury Daily today – Mercedes-Benz meditates on GLA model to celebrate Instagram milestone; Luxury brands look to courts, crowdsourcing to fight counterfeits.

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Net-A-Porter spurs fall purchases via mobile trend report – Luxury Daily

September 26, 2014

Luxury Daily today – Net-A-Porter spurs fall purchases via mobile trend report; Marc Jacobs aims for structure, expansiveness in Web site redesign.

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Rise of the enterprise mobile event app

September 26, 2014

The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.

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Ultimate expression of wealth is now the operating system: L2 – Luxury Daily

September 25, 2014

Luxury Daily today – The ultimate expression of wealth is now the operating system: L2; Piaget promotes design savoir-faire with nocturnal skyline effort.

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