Luxury Daily today – Marc Jacobs films store associate commutes to further brand identity; Yoox partners with WeChat to socialize mobile commerce.
Articles Tagged ‘luxury marketing’
Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.
Luxury Daily today – The Ritz-Carlton aggregates UGC to scale memories campaign; Dior explores art heritage in summer-long content series.
Luxury Daily today – Mercedes places fans in driver’s seat with new app; Top 10 luxury retailer brand efforts of H1.
Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.
Luxury Daily today – Mulberry joins WeChat to interact with Chinese consumers; Chanel captures lifestyle of “Café Society” in high-jewelry effort.
Luxury Daily today – Moët & Chandon introduces game to spark consumer interaction; Affluent consumers disappointed by in-store experiences: report.
Luxury Daily today – Hotel brands must improve metasearch visibility: L2; Top 10 luxury beauty and personal care efforts of H1.
Luxury Daily today – Galeries Lafayette creates in-store trip planner to ease shopping; Harrods crafts bespoke experiences for consumers with month-long series.
Luxury Daily today – Mercedes-Benz hands off Instagram control with photo passes; ROI of events exceeds all other marketing initiatives: report.