Luxury Daily today – Apple Watch’s entrance into luxury may spur future collaborations; Top 10 social videos of Q3.
Articles Tagged ‘luxury marketing’
In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.
Luxury Daily today – Montblanc taps philanthropic readers of Departures with mobile ad; Selfridges invests in online store to enhance multichannel shopping experience.
The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.
Luxury Daily today – Giorgio Armani releases mobile video ad on Harper’s Bazaar; Gucci enters beauty realm with sensual take on the modern woman.
Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.
Luxury Daily today – Mercedes-Benz meditates on GLA model to celebrate Instagram milestone; Luxury brands look to courts, crowdsourcing to fight counterfeits.
Luxury Daily today – Net-A-Porter spurs fall purchases via mobile trend report; Marc Jacobs aims for structure, expansiveness in Web site redesign.
The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.
Luxury Daily today – The ultimate expression of wealth is now the operating system: L2; Piaget promotes design savoir-faire with nocturnal skyline effort.