Luxury Daily today – Mr Porter exploits millennial men’s love of travel for interactive magazine; Can luxury brands bridge gap between ecommerce and brand experience?
Articles Tagged ‘luxury marketing’
These shoppers who make purchases on smartphones account for 63 percent of fashion shoppers under 35, and will only continue to grow to represent the bulk of all fashion shoppers in the near future.
Luxury Daily today – Travel advisors are hottest new thing that never went away; Luxury hungry Chinese Americans snap up offers, advice from Dealmoon.
A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an “excellent” grasp of mobile advertising, and 22 percent described their understanding as “poor.”
Luxury Daily today – Nordstrom taps mobile to bring personalization into stores; Killing luxury’s mystery, romance foremost danger in marketing today.
If luxury retailers do not get on board, they will soon be eclipsed by mainstream retailers – and that is not good for appearances or the bottom line.
Luxury Daily today – How Emirates and others can learn from Alaska Airlines’ mobile strategy; UGC, influencers boost storytelling on visual-centric social media.
Proximity without affinity produces a flood of false positives.
Luxury Daily today – Luxury hospitality brands must focus on fine-tuning social media strategies; Billionaire wealth has declined by $300B, say UBS and PwC.
For luxury brands, the very art that motivates designers to create clothing is threatened when a 9-12 month planning period simply will not cut it against brands such as Zara or H&M that can churn out off-the-runway looks in mere weeks.