Articles Tagged ‘luxury marketing’


Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience – Luxury Daily

September 2, 2014

Luxury Daily today – Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience; Mobile encompasses automotive purchase funnel: L2.

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Power of design and imagination: Lessons from Apple and Nokia

September 2, 2014

What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.

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Miu Miu evokes human emotion through unconventional messaging app – Luxury Daily

August 29, 2014

Luxury Daily today – Miu Miu evokes human emotion through unconventional messaging app; Bergdorf Goodman teams with Maserati for branded fashion photo shoot.

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Brands are missing a mobile opportunity with seniors

August 29, 2014

Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.

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Kenzo enhances Printemps pop-up with interactive mobile app – Luxury Daily

August 28, 2014

Luxury Daily today – Kenzo enhances Printemps pop-up with interactive mobile app; British luxury brands travel to China for face-time with ultra affluent.

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3 trends to watch in the ad tech space

August 28, 2014

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

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Guerlain generates product interest via social questionnaire – Luxury Daily

August 27, 2014

Luxury Daily today – Guerlain generates product interest via social questionnaire; Tiffany enters new era of design with Tiffany T collection.

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Ready or not, here comes the wearable app ecosystem

August 27, 2014

With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.

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Net-A-Porter limits fall fashion wait time with shipping offer – Luxury Daily

August 26, 2014

Luxury Daily today – Net-A-Porter limits fall fashion wait time with shipping offer; Cartier shows Panthère’s historic prowl from A to Z.

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Defining customer experience and support in the new app economy

August 26, 2014

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

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