Articles Tagged ‘luxury marketing’


The app’s role in mobile commerce

May 21, 2015

According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.

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Tag Heuer live broadcasts tennis match to reach wider audience – Luxury Daily

May 20, 2015

Luxury Daily today – Tag Heuer live broadcasts tennis match to reach wider audience; Can China rescue economies of Russia, Brazil?

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3 ways mobile ad strategies can go native

May 20, 2015

Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.

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Cartier invites The Cut readers to unlock their gemstones – Luxury Daily

May 19, 2015

Luxury Daily today – Cartier invites The Cut readers to unlock their gemstones; Alibaba refines authentication practices in face of Kering counterfeit lawsuit.

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Mobile commerce has a visibility problem

May 19, 2015

Mobile commerce is not turning into a windfall for every retailer.

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Apple Watch’s limitations to present challenges for advertiser, media relations – Luxury Daily

May 18, 2015

Luxury Daily – Apple Watch’s limitations to present challenges for advertiser, media relations; London retailers create floral fairy tale for Chelsea in Bloom.

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Why innovation often happens at the edge

May 18, 2015

The year is 1973, the place is Versailles, and five established French designers competed against five upstart U.S. designers in a fundraiser to renovate Versailles. Who won?

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35M individuals in UK engage with digital travel content each month – Luxury Daily

May 15, 2015

Luxury Daily today – 35M individuals in UK engage with digital travel content each month; Dior modernizes brand image with Rihanna-fronted campaign.

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Real-time app analytics uncover the why behind mobile metrics

May 15, 2015

It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.

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Bergdorf Goodman puts The Cut readers in a summer state of mind – Luxury Daily

May 14, 2015

Luxury Daily today – Bergdorf Goodman puts The Cut readers in a summer state of mind; Brands sharpen ties between luxury, cinema for Cannes Film Festival.

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