Luxury Daily today – Mobile commerce’s future has arrived, but many retailers are ill-prepared; Kering looks to global media to spread Women in Motion awareness.
Articles Tagged ‘luxury marketing’
It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.
Mothers are an attractive audience to marketers of all kinds, as they are typically the primary purchase decision makers in the household.
Luxury Daily today – Automakers show dedication to tech-minded consumers with smartwatch compatibility; Millennials, older generations have formed two distinct luxury economies: YouGov.
Luxury Daily today – Barneys gathers personal profiles from barber’s chair; Retailers should leverage omnichannel for profitability: report.
With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.
Luxury Daily today – Ferrari extends brand with mobile magazine, artist profiles; Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands.
As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.
Luxury Daily today – Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother’s Day promotions.
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.