Luxury Daily today – Jaguar Land Rover invests in in-seat experience with tech research expansion; Amazon maintains market, but counterfeiting, discounting prevent luxury entry.
Articles Tagged ‘luxury marketing’
With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.
When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver’s seat to consumers?
Luxury Daily today – Shopper marketing influences long-term behavior in digital age; Omega shows off Olympian craftsmanship with educational microsite.
Both advertisers and publishers are demanding more transparency in everything they do.
U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.
Luxury Daily today – Retailers must prioritize SEO, emails and guided selling to drive growth; Balmain army reenlists Kanye West for fall ads.
The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.
Luxury Daily today – Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy; Gucci enlivens Ace sneaker through conceptual camerawork.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.