Luxury Daily today – TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants; Should luxury brands stop avoiding ecommerce?
Articles Tagged ‘luxury marketing’
Luxury Daily today – Chanel captures consumers’ attention with subtle pop-up video; 114K UHNW individuals relocated to UK over past decade.
According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile.
Ninety-eight percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus their attention back onto your product?
Luxury Daily today – Govberg Jewelers helps horologists manage collections with mobile app; Luxury retailing is understanding the product experience, not the product itself.
Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”
Luxury Daily today – Mercedes-Benz focuses social platforms on golf; Harrods hosts Samsung takeover to bring cutting-edge technology to consumers.
Luxury Daily today – XOJet opts for mobile site to reach on-the-go consumers; Which high-end venues get the luxury seal of approval?
We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.
Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.