By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.
Articles Tagged ‘luxury marketing’
Luxury Daily today – EBay gives legitimacy to secondhand luxury with new program; Will PETA’s LVMH boardroom presence curb use of exotic skins?
Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.
Luxury Daily today – Chaumet proves Paris is for lovers with travel app for two; Differentiation, loyalty hinge on customer experience: Boston Retail Partners.
With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.
Luxury Daily today – Dior exemplifies how diverse social media accounts can benefit; Prada refreshes spring campaign with five separate identities.
The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.
Luxury Daily today – Kenzo goes clubbing for vibrant menswear effort; Should luxury retail move away from discounting?
Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic “yes” to both of these questions, your organization is not thinking customer-first.
Luxury Daily today – Carl F. Bucherer unites analog, digital technology for modern driving cockpit; Selfridges shines light on sustainable clothing practices.