Articles Tagged ‘luxury marketing’


BMW stokes in-game Gran Turismo interaction – Luxury Daily

July 30, 2014

Luxury Daily today – BMW stokes in-game Gran Turismo interaction; The “Next 15″ will drive 80pc of emerging market growth by 2025: report.

Share on FacebookShare on LinkedInShare on Twitter

Where is the innovation in mobile advertising?

July 30, 2014

In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.

Share on FacebookShare on LinkedInShare on Twitter

Brikk offers bespoke options to personalize iPhone 6 – Luxury Daily

July 29, 2014

Luxury Daily today – Brikk offers bespoke options to personalize iPhone 6; Chanel warms up with print before sharing campaign socially.

Share on FacebookShare on LinkedInShare on Twitter

Alipay’s ecommerce solution for luxury brand expansion in China

July 29, 2014

It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.

Share on FacebookShare on LinkedInShare on Twitter

Marc Jacobs films store associate commutes to further brand identity – Luxury Daily

July 28, 2014

Luxury Daily today – Marc Jacobs films store associate commutes to further brand identity; Yoox partners with WeChat to socialize mobile commerce.

Share on FacebookShare on LinkedInShare on Twitter

3 quotes that guide my mobile and cross-channel strategy

July 28, 2014

Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

Share on FacebookShare on LinkedInShare on Twitter

The Ritz-Carlton aggregates UGC to scale memories campaign – Luxury Daily

July 25, 2014

Luxury Daily today – The Ritz-Carlton aggregates UGC to scale memories campaign; Dior explores art heritage in summer-long content series.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes places fans in driver’s seat with new app – Luxury Daily

July 24, 2014

Luxury Daily today – Mercedes places fans in driver’s seat with new app; Top 10 luxury retailer brand efforts of H1.

Share on FacebookShare on LinkedInShare on Twitter

When to use push notifications versus SMS messaging

July 24, 2014

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

Share on FacebookShare on LinkedInShare on Twitter

Mulberry joins WeChat to interact with Chinese consumers – Luxury Daily

July 23, 2014

Luxury Daily today – Mulberry joins WeChat to interact with Chinese consumers; Chanel captures lifestyle of “Café Society” in high-jewelry effort.

Share on FacebookShare on LinkedInShare on Twitter