Articles Tagged ‘luxury marketing’


Brands must keep up with rapidly increasing consumer engagement: report – Luxury Daily

July 28, 2015

Luxury Daily today – Brands must keep up with rapidly increasing consumer engagement: report; What should Hermès do to recover from PETA’s allegations?

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China catches up with mobile ad tech

July 28, 2015

Earlier this year China officially became a mobile-first country when the China Internet Network Information Center (CNNIC) reported that more people in China used mobile to surf the Web than computers for the first time.

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Fortnum & Mason goes “cross-channel” via Instagram takeover – Luxury Daily

July 27, 2015

Luxury Daily today – Fortnum & Mason goes “cross-channel” via Instagram takeover; Internet retail key to reaching next generations of luxury consumers: report.

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Estée Lauder prompts cosmetic counter trials through UGC campaign – Luxury Daily

July 24, 2015

Luxury Daily today – Estée Lauder prompts cosmetic counter trials through UGC campaign; Luxury’s slowed growth forecast: How brands can come out on top.

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McLaren holds golden boot social contest to fete partnership – Luxury Daily

July 23, 2015

Luxury Daily today – McLaren holds golden boot social contest to fete partnership; Top 10 luxury apparel and accessories efforts of H1.

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How to market to the various kinds of luxury consumers?

July 23, 2015

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

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Bulgari protects consumer data with “wrist-vault” timepiece – Luxury Daily

July 22, 2015

Luxury Daily today – Bulgari protects consumer data with “wrist-vault” timepiece; Top 10 luxury retail efforts of H1.

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Goldfish-sized attention spans: The marketer’s new challenge

July 22, 2015

For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.

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3 steps to build long-term customer relationships with mobile

July 21, 2015

Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.

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Why Apple Watch apps should be one-dimensional

July 20, 2015

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

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