Articles Tagged ‘luxury marketing’


Georg Jensen makes love connections in social effort – Luxury Daily

February 11, 2016

Luxury Daily today – Georg Jensen makes love connections in social effort; Chanel, Hermès rank as top brands worth premium pricing: survey.

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Data rules Echo, Siri and Google Now

February 11, 2016

This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.

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Mobile advertising to get more creative to target shoppers

February 11, 2016

Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.

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Versace spreads the love with branded emoji creator – Luxury Daily

February 10, 2016

Luxury Daily today – Versace spreads the love with branded emoji creator; Department stores still need to hone omnichannel approach: L2.

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Do consumers always know what they want to buy?

February 10, 2016

A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.

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Michael Kors celebrates Lunar New Year with Chinese app debut – Luxury Daily

February 9, 2016

Luxury Daily today – Michael Kors celebrates Lunar New Year with Chinese app debut; Louis Vuitton’s positive Chinese placement a result of slow, steady growth.

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Estée Lauder relies on brand ambassadors to bring makeup into Vogue – Luxury Daily

February 8, 2016

Luxury Daily today – Estée Lauder relies on brand ambassadors to bring makeup into Vogue; 4 forces behind luxury complexity.

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Mobile offers and loyalty programs deserve a second look

February 8, 2016

Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

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Affiliate marketing offers alternative to crowded content marketplace: Forrester – Luxury Daily

February 5, 2016

Luxury Daily – Affiliate marketing offers alternative to crowded content marketplace: Forrester; Inside Chanel video details 130-hour haute couture process.

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BMW partners with Moovit to extend mobility platform – Luxury Daily

February 4, 2016

Luxury Daily today – BMW partners with Moovit to extend mobility platform; Kenzo crafts time-bending narrative using iPhone.

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