Luxury Daily today – Ferragamo engages New Yorkers via window QR code; Luxury retailers lack brand awareness in China.
Articles Tagged ‘luxury marketing’
Luxury Daily today - Four Seasons’ Beverly Wilshire enhances guest experience via mobile app; Leveraged buyout of Saks to weigh on future owner’s intentions.
Luxury Daily today – Chanel improves digital brand experience with mobile site; Prada’s brand value rose 63 percent year-over-year: report.
With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.
Luxury Daily today – LVMH, Hermès leave behind “friendly” feud with new legal developments; Saks drives store foot traffic with mobile ads.
This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
Luxury Daily today – La Mer encourages mcommerce via The Cut banner ads; High-earning business owners buy luxury more often than non-business owners: report.
QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.
Luxury Daily today – Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.
When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.