Articles Tagged ‘luxury marketing’


Brizo turns to Elle Décor, Veranda to further fashion campaign – Luxury Daily

September 23, 2014

Luxury Daily today – Brizo turns to Elle Décor, Veranda to further fashion campaign; Karl Lagerfeld’s newspaper is haute off the press.

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Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising

September 23, 2014

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?

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Stylebop.com creates collage of Fashion Weeks on Instagram – Luxury Daily

September 22, 2014

Luxury Daily today – Stylebop.com creates collage of Fashion Weeks on Instagram; Hermès creates digital home for silk collections.

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Mobile video to accelerate mobile advertising value proposition

September 22, 2014

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

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Hasselblad creates mobile showroom via product catalog app – Luxury Daily

September 19, 2014

Luxury Daily today – Hasselblad creates mobile showroom via product catalog app; What impact will Russian politics have on the fashion industry?

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Netropolitan aims to attract wealthy clients to new social network – Luxury Daily

September 18, 2014

Luxury Daily today – Netropolitan aims to attract wealthy clients to new social network; World billionaire population reaches record high: report.

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Nordstrom employs New York Instagrammers to personalize fall accessories – Luxury Daily

September 17, 2014

Luxury Daily today – Nordstrom employs New York Instagrammers to personalize fall accessories; Harrods, Fortnum & Mason boost foot traffic with London Design Festival displays.

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Measurement boundaries to include offline behavior for mobile campaigns

September 17, 2014

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

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Bloomingdale’s reaches multitude of consumers through repeated mobile ads – Luxury Daily

September 16, 2014

Luxury Daily today – Bloomingdale’s reaches multitude of consumers through repeated mobile ads; Zegna weaves bespoke service into multicultural film series.

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What’s still wrong with mobile advertising?

September 16, 2014

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

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