Luxury Daily today – Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.
Articles Tagged ‘luxury marketing’
Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.
Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.
Luxury Daily today – BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.
The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.
U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.
Luxury daily today – Brands begin to register .luxury domain names; Saks promotes range of footwear with varied Vogue mobile effort.
Early data shows that double opt-in has only a modest impact on accidental clicks.
Luxury Daily today – Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.
True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.