Luxury Daily today – Lexus spotlights car’s contours via custom design; Fashion shows prove less important to affluent millennials: Shullman.
Articles Tagged ‘Luxury Daily’
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
Luxury Daily today – Luxury cosmetics should be wary of Indie brands in digital space; Sotheby’s paints innovative picture of art history in latest film series.
The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.
Luxury Daily today – BMW interactive ads equip viewers with more information; 55pc of affluents deem luxury prices unjustified by product value.
Luxury Daily today – 76pc of marketers prioritize social over other mediums for product debuts; Swarovski runs video on Karlie Kloss’ Klossy channel for authentic push.
Luxury Daily today – Gucci boasts strongest digital performance among fashion brands: L2; Karl Lagerfeld gets personal as guest-editor in chief of Vogue Paris.
Luxury Daily today – Auctionata/Paddle8 creates context for sales with live storytelling; Bulgari pays homage to Roman influence in Madrid exhibition.
Luxury Daily today – Peninsula, Cunard choose Cyber Monday for long-term benefits; Chanel tells J12-themed crime serial across Vogue’s online presence.
Luxury Daily today – 71pc of retailers have insufficient omnichannel processes: BRP; Aston Martin invites consumers along for Art of Living experiences.