Luxury Daily today – Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.
Articles Tagged ‘Luxury Daily’
Luxury Daily today – BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.
Online retailer Net-A-Porter has partnered with new midtown Manhattan boutique hotel WestHouse to provide guests with bespoke shopping services.
Luxury Daily today – Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.
Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.
The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.
Luxury Daily today – BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.
Luxury Daily today – Ralph Lauren egg proves most popular in Fabergé hunt; Lancôme uses banner ads and pop-ups to catch consumer attention.
Luxury Daily today - Mandarin Oriental looks for guest hot spots with Sina Weibo contest; Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile events.
Luxury Daily today - Hermès creates origami app to accompany print magazine;
Maintain local relationships in frenzy of obtaining new customers, urges Cartier exec.