Luxury Daily today – Hermès shoots for diversion over commerce in mobile ad; Facebook incorporates brand data to better target consumers.
Articles Tagged ‘Luxury Daily’
Luxury Daily today - Four Seasons Resort Maui inspires fall bookings via photo contest; 90pc of product-related online activity in China used to educate: BCG.
Luxury Daily today – Barneys releases iPad-only app to create immersive digital experience; Valentino blends past with present through customizable collection.
French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.
Luxury Daily today – Maserati diversifies content on mobile app to up engagement; Zegna places emphasis on footwear in new styling series.
Luxury Daily today – Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.
Luxury Daily today – BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.
Online retailer Net-A-Porter has partnered with new midtown Manhattan boutique hotel WestHouse to provide guests with bespoke shopping services.
Luxury Daily today – Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.
Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.