Luxury Daily today – Mr Porter builds two-screen shopping experience with Apple TV app; UHNW population to grow 50pc by 2020: Wealth-X.
Articles Tagged ‘luxury’
You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.
Luxury Daily today – Sentient Jet rolls out booking app behind its most successful summer; Dior showcases atelier’s women for role model discussion on Instagram.
Luxury Daily today – Just because you can does not mean you should for mobile: Almighty exec; Experiential marketing should go beyond selling.
The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.
Luxury Daily today – The bar has been raised for digital experiences: Webby exec; Leather goods market bound for $258.4B by 2020.
The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.
Luxury Daily today – Luxury online purchase experience only reaching half of potential; Paris aims to turn around tourist decline with vibrant film.
Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.
Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.