Luxury Daily today – Bloomingdale’s reaches multitude of consumers through repeated mobile ads; Zegna weaves bespoke service into multicultural film series.
Articles Tagged ‘luxury’
We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.
Luxury Daily today – Dunhill commissions artwork for weekly Instagram series; Saks employees’ arrest for identity theft will not tarnish retailer image.
The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.
Luxury Daily today – Nordstrom uses look book Vogue ad to highlight designer lines; Versace embeds instant ecommerce in runway show livestream.
Luxury Daily today – Nordstrom, Saks lead L2 department store report; Printemps teams with Burberry for branded holiday campaign.
Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.
Luxury Daily today – Net-A-Porter exec: when consumers click, they should see everything instantly; Winning luxury consumers requires a human connection.
Luxury Daily today – Ferrari showcases early users of CarPlay system; Barneys outlines multiplatform holiday campaign with Baz Luhrmann.
Luxury Daily today – Mulberry encourages mobile commerce with interactive quiz; Fashionable wearables will attract late adopters: Gilt exec.