Articles Tagged ‘luxury’


Harry Winston seeks Harper’s Bazaar readers for Secrets collection – Luxury Daily

November 25, 2014

Luxury Daily today – Harry Winston seeks Harper’s Bazaar readers for Secrets collection; Amazon needs image overhaul to attract luxury brands: report.

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Playing to the strengths of devices, platforms and consumer behavior in 2015

November 25, 2014

No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”

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Barneys teams with stationer for digital twist on hand-written notes – Luxury Daily

November 24, 2014

Luxury Daily today – Barneys teams with stationer for digital twist on hand-written notes; Louis Vuitton taps Frank Sinatra for animated wish list.

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Lexus muses on Santa’s magic in holiday campaign – Luxury Daily

November 21, 2014

Luxury Daily today – Lexus muses on Santa’s magic in holiday campaign; Burberry fetes store opening with iPhone photography.

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Neiman Marcus leverages Passbook to make shopping entertainment – Luxury Daily

November 20, 2014

Luxury Daily today – Neiman Marcus leverages Passbook to make shopping entertainment; UHNW individuals make 19pc of all luxury purchases: report.

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Rich future for oft-maligned mobile banner

November 20, 2014

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

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Luxury and Fashion products generate more mobile purchases: report – Luxury Daily

November 19, 2014

Luxury Daily today – Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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David Yurman uses mobile ads to promote charity wish lists – Luxury Daily

November 18, 2014

Luxury Daily today – David Yurman uses mobile ads to promote charity wish lists; Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch.

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New: Q3 2014 mobile site performance benchmark report

November 18, 2014

In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.

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