Articles Tagged ‘luxury’


Mercedes places fans in driver’s seat with new app – Luxury Daily

July 24, 2014

Luxury Daily today – Mercedes places fans in driver’s seat with new app; Top 10 luxury retailer brand efforts of H1.

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When to use push notifications versus SMS messaging

July 24, 2014

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

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Mulberry joins WeChat to interact with Chinese consumers – Luxury Daily

July 23, 2014

Luxury Daily today – Mulberry joins WeChat to interact with Chinese consumers; Chanel captures lifestyle of “Café Society” in high-jewelry effort.

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Moët & Chandon introduces game to spark consumer interaction – Luxury Daily

July 22, 2014

Luxury Daily today – Moët & Chandon introduces game to spark consumer interaction; Affluent consumers disappointed by in-store experiences: report.

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Hotel brands must improve metasearch visibility: L2 – Luxury Daily

July 21, 2014

Luxury Daily today – Hotel brands must improve metasearch visibility: L2; Top 10 luxury beauty and personal care efforts of H1.

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Galeries Lafayette creates in-store trip planner to ease shopping – Luxury Daily

July 18, 2014

Luxury Daily today – Galeries Lafayette creates in-store trip planner to ease shopping; Harrods crafts bespoke experiences for consumers with month-long series.

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Mercedes-Benz hands off Instagram control with photo passes – Luxury Daily

July 17, 2014

Luxury Daily today – Mercedes-Benz hands off Instagram control with photo passes; ROI of events exceeds all other marketing initiatives: report.

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Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary – Luxury Daily

July 16, 2014

Luxury Daily today – Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary; Top 10 jewelry and watch brand efforts of H1.

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Aston Martin magazine connects consumers to lifestyle side of brand – Luxury Daily

July 15, 2014

Luxury Daily today – Aston Martin magazine connects consumers to lifestyle side of brand; Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa.

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Estée Lauder prompts consumer research with Vogue ad – Luxury Daily

July 14, 2014

Luxury Daily today – Estée Lauder prompts consumer research with Vogue ad; Harrods aids Boodles’ high-jewelry awareness with month-long display.

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