Articles Tagged ‘luxury’


Ferrari extends brand with mobile magazine, artist profiles – Luxury Daily

May 3, 2016

Luxury Daily today – Ferrari extends brand with mobile magazine, artist profiles; Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands.

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Circle of advertising life

May 3, 2016

As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.

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Fendi invites consumers to find eyewear match through multisensory exploration – Luxury Daily

May 2, 2016

Luxury Daily today – Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother’s Day promotions.

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Mobile apps vs. mobile Web: Do you have to choose?

May 2, 2016

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

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Jaguar Land Rover saves time with item-tracking integration – Luxury Daily

April 29, 2016

Luxury Daily today – Jaguar Land Rover saves time with item-tracking integration; Digital economy necessitates thorough filtering of agencies.

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When it comes to mobile shopping, customer location is everything

April 29, 2016

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

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Luxury brands ease into cool ‘new kid’ Snapchat: L2 – Luxury Daily

April 28, 2016

Luxury Daily today – Luxury brands ease into cool “new kid” Snapchat: L2; Dior connects the dots between fashion and beauty.

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Cat-and-mouse game of mobile ad fraud has only just begun

April 28, 2016

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

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Skyjet satisfies instant gratification economy with mobile app – Luxury Daily

April 27, 2016

Luxury Daily today – Skyjet satisfies instant gratification economy with mobile app; Asia-Pacific drives leather goods market due to increases per capita, female employment: report.

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How luxury brands should engage on Instagram and Snapchat

April 27, 2016

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

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