Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.
Articles Tagged ‘luxury’
Luxury Daily today – Hasselblad creates mobile showroom via product catalog app; What impact will Russian politics have on the fashion industry?
Luxury Daily today – Netropolitan aims to attract wealthy clients to new social network; World billionaire population reaches record high: report.
Luxury Daily today – Nordstrom employs New York Instagrammers to personalize fall accessories; Harrods, Fortnum & Mason boost foot traffic with London Design Festival displays.
Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.
Luxury Daily today – Bloomingdale’s reaches multitude of consumers through repeated mobile ads; Zegna weaves bespoke service into multicultural film series.
We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.
Luxury Daily today – Dunhill commissions artwork for weekly Instagram series; Saks employees’ arrest for identity theft will not tarnish retailer image.
The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.
Luxury Daily today – Nordstrom uses look book Vogue ad to highlight designer lines; Versace embeds instant ecommerce in runway show livestream.