Articles Tagged ‘luxury’


ASAP54 simplifies product discovery via color-based search – Luxury Daily

May 27, 2016

Luxury Daily today – ASAP54 simplifies product discovery via color-based search; 50M emerging consumers accessible though entry-level products: Bain.

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What Bono’s One campaign teaches us about business in the new economy

May 27, 2016

When Bono’s organization talks, people listen.

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Selfridges future-proofs its omnichannel business via shoppable app – Luxury Daily

May 26, 2016

Luxury Daily today – Selfridges future-proofs its omnichannel business via shoppable app; Designer movements do not put creative director role at risk: Peter Copping.

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Optimizing video advertising in a mobile world

May 26, 2016

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

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Swarovski, Karlie Kloss team for search-boosting UGC effort – Luxury Daily

May 25, 2016

Luxury Daily today – Swarovski, Karlie Kloss team for search-boosting UGC effort; Capital assists fight to retain artisan skills, says Investindustrial founder.

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Debate over short-form vs. long-form content irrelevant

May 25, 2016

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

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Beginner’s guide to altered reality

May 25, 2016

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.

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Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations

May 24, 2016

When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?

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Why media buying does not need to be hard in this market

May 24, 2016

The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.

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Standardized technology solutions may be key to counterfeiting woes – Luxury Daily

May 23, 2016

Luxury Daily today – Standardized technology solutions may be key to counterfeiting woes; Retailer stocks nosedive as earnings disappoint, with no quick fix in sight.

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