Articles Tagged ‘luxury’


Bentley updates app to accommodate newer models – Luxury Daily

October 31, 2014

Luxury Daily today – Bentley updates app to accommodate newer models; Diane von Furstenberg grows personal brand with TV show launch.

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More Snapchat advertising opportunities are coming fast

October 31, 2014

Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.

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6 mobile holiday must-haves to eliminate friction

October 30, 2014

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

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Neiman Marcus simplifies purchase process with mobile photo feature – Luxury Daily

October 29, 2014

Luxury Daily today – Neiman Marcus simplifies purchase process with mobile photo feature; Brands recalibrate focus in Japan to appeal to younger consumers.

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Why the banner is dead on mobile

October 29, 2014

What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.

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Loro Piana aims for conversions with new mobile site – Luxury Daily

October 28, 2014

Luxury Daily today – Loro Piana aims for conversions with new mobile site; Enable the virtuous cycle of content and commerce: L2.

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La Mer targets jetsetters with skin-protecting travel regimen – Luxury Daily

October 27, 2014

Luxury Daily today – La Mer targets jetsetters with skin-protecting travel regimen; Neiman Marcus launches MyNM to personalize ecommerce.

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3 keys for brands to sustain the mobile app strategy

October 27, 2014

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

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5 things to avoid in mobile commerce this holiday season

October 24, 2014

As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.

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Mercedes-Benz lets consumers customize GLA model on Instagram – Luxury Daily

October 24, 2014

Luxury Daily today – Mercedes-Benz lets consumers customize GLA model on Instagram; Lane Crawford welcomes Fortnum & Mason into Hong Kong stores.

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