Articles Tagged ‘luxury’


Saks promotes range of footwear with varied Vogue mobile effort

April 17, 2014

Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.

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BMW encourages Pandora listeners to build an i3 model – Luxury Daily

April 17, 2014

Luxury Daily today – BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.

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3 recent market shifts in in-game advertising

April 17, 2014

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

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Stuart Weitzman positions itself as Coachella staple to reach younger audience

April 16, 2014

U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.

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Brands begin to register .luxury domain names – Luxury Daily

April 16, 2014

Luxury daily today – Brands begin to register .luxury domain names; Saks promotes range of footwear with varied Vogue mobile effort.

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Mobile display ads: Early data shows that double opt-in does not improve quality

April 16, 2014

Early data shows that double opt-in has only a modest impact on accidental clicks.

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Net-A-Porter links with boutique hotel for personal shopping service

April 15, 2014

Online retailer Net-A-Porter has partnered with new midtown Manhattan boutique hotel WestHouse to provide guests with bespoke shopping services.

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Pucci encourages scarf selfies with camera app – Luxury Daily

April 15, 2014

Luxury Daily today – Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.

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Applying true luxury marketing principles to the broader luxury sector

April 15, 2014

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

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Lexus places chief engineer on the tweet seat for NX debut – Luxury Daily

April 14, 2014

Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.

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