Articles Tagged ‘luxury’


Jimmy Choo engages in risky behavior to launch Illicit scent – Luxury Daily

September 3, 2015

Luxury Daily today – Jimmy Choo engages in risky behavior to launch Illicit scent; Burberry brings breadth and customizability to consumers with scarf bar.

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Net-A-Porter makes shopping more social by expanding mobile app – Luxury Daily

September 2, 2015

Luxury Daily today – Net-A-Porter makes shopping more social by expanding mobile app; $50B UK luxury market could almost double by end of decade.

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FTC issues new social media and endorsement guidance

September 2, 2015

The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.

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BMW gets smart with mobile advertising – Luxury Daily

September 1, 2015

Luxury Daily today – BMW gets smart with mobile advertising; Department stores fight to remain relevant with omnichannel efforts: report.

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Fred Segal pulls up its denim roots in ecommerce debut

August 31, 2015

U.S. department store Fred Segal has launched its first ecommerce and content-driven Web site.

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Mercedes captures tennis fans in action for US Open contest – Luxury Daily

August 31, 2015

Luxury Daily today – Mercedes captures tennis fans in action for US Open contest; Amazon is already pilfering the luxury market: report.

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Why cinema is the heart of advertising – with mobile at its core

August 31, 2015

Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.

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Neiman Marcus expands visual search to provide instant gratification to consumers

August 28, 2015

Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

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Nina Ricci sweetens gaming participation via fragrance giveaway – Luxury Daily

August 28, 2015

Luxury Daily today – Nina Ricci sweetens gaming participation via fragrance giveaway; Stuart Weitzman shows VMA viewers its dance moves in first TV commercial.

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Rewarding healthy lifestyles: The next wave of loyalty

August 28, 2015

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

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