Luxury Daily today – Ferrari extends brand with mobile magazine, artist profiles; Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands.
Articles Tagged ‘luxury’
As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.
Luxury Daily today – Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother’s Day promotions.
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.
Luxury Daily today – Jaguar Land Rover saves time with item-tracking integration; Digital economy necessitates thorough filtering of agencies.
Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.
Luxury Daily today – Luxury brands ease into cool “new kid” Snapchat: L2; Dior connects the dots between fashion and beauty.
Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.
Luxury Daily today – Skyjet satisfies instant gratification economy with mobile app; Asia-Pacific drives leather goods market due to increases per capita, female employment: report.
Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.