Luxury Daily today – Jaguar Land Rover launches VR experience to accelerate car shopping; Rarity, limited POS essential to niche brands as luxury becomes overused term.
Articles Tagged ‘luxury’
There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.
Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.
By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.
Luxury Daily today – EBay gives legitimacy to secondhand luxury with new program; Will PETA’s LVMH boardroom presence curb use of exotic skins?
Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.
Luxury Daily today – Chaumet proves Paris is for lovers with travel app for two; Differentiation, loyalty hinge on customer experience: Boston Retail Partners.
With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.
Luxury Daily today – Dior exemplifies how diverse social media accounts can benefit; Prada refreshes spring campaign with five separate identities.
The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.