Luxury Daily today – Guerlain generates product interest via social questionnaire; Tiffany enters new era of design with Tiffany T collection.
Articles Tagged ‘luxury’
With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.
Luxury Daily today – Net-A-Porter limits fall fashion wait time with shipping offer; Cartier shows Panthère’s historic prowl from A to Z.
I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.
Luxury Daily today – Fashionable faces take on ALS Ice Bucket Challenge to show sense of humor; Michael Kors celebrates young women of Hollywood.
Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.
Luxury Daily today – Dior showcases classic pieces on W magazine mobile ad; Chloé merges multiple love stories to propel new fragrance.
Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.
Luxury Daily today – Hotels should make tablets more accessible during on-site experience; Selfridges salutes masters of fashion with fall multichannel project.
As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.