Luxury Daily today – Harry Winston seeks Harper’s Bazaar readers for Secrets collection; Amazon needs image overhaul to attract luxury brands: report.
Articles Tagged ‘luxury’
No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”
Luxury Daily today – Barneys teams with stationer for digital twist on hand-written notes; Louis Vuitton taps Frank Sinatra for animated wish list.
Luxury Daily today – Lexus muses on Santa’s magic in holiday campaign; Burberry fetes store opening with iPhone photography.
Luxury Daily today – Neiman Marcus leverages Passbook to make shopping entertainment; UHNW individuals make 19pc of all luxury purchases: report.
The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.
Luxury Daily today – Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.
Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.
Luxury Daily today – David Yurman uses mobile ads to promote charity wish lists; Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch.
In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.