Luxury Daily today – IWC app recommends watches using personality quiz responses; Dior balances heritage, botany in skincare range promotion.
Articles Tagged ‘luxury’
Contrary to industry misperception, real-time bidding does not devalue inventory, bid on remnant inventory, compromise brand safety or hurt the relationship between advertisers and publishers.
Luxury Daily today – Bentley dabbles in holiday spirit with 24-day Twitter campaign; Burberry leads digital fashion pack for third straight year: L2.
Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.
Luxury Daily today – Longines pushes ecommerce with multiple New York Times mobile ads; Cartier showcases legacy of art and design at Paris exhibit.
With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers.
Luxury Daily today – Céline sparks look book interest with bright New York Times mobile ad; Marc Jacobs fetes Playboy magazine’s anniversary to show edginess.
Stop looking for data to defend or dismiss one channel over another. Do not accept the silos and turf battles as inevitable.
Luxury Daily today – Injecting heritage into mobile games builds brand community; Prada’s anti-paradise video accentuates accessories from print campaign.
The rise in CTRs on mobile has fueled the proliferation of mobile ads and promotions, and many marketers have celebrated impressive click-throughs for various campaigns. But CTRs do not equal sales leads.