Luxury Daily today – Mercedes-Benz meditates on GLA model to celebrate Instagram milestone; Luxury brands look to courts, crowdsourcing to fight counterfeits.
Articles Tagged ‘luxury’
Luxury Daily today – Net-A-Porter spurs fall purchases via mobile trend report; Marc Jacobs aims for structure, expansiveness in Web site redesign.
The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.
Luxury Daily today – The ultimate expression of wealth is now the operating system: L2; Piaget promotes design savoir-faire with nocturnal skyline effort.
Luxury Daily today – Burberry aims for handbag purchases with Style.com mobile ad; Moschino amplifies runway capsule through Nordstrom, Selfridges.
It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.
Luxury Daily today – Brizo turns to Elle Décor, Veranda to further fashion campaign; Karl Lagerfeld’s newspaper is haute off the press.
Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?
Luxury Daily today – Stylebop.com creates collage of Fashion Weeks on Instagram; Hermès creates digital home for silk collections.
Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.