Articles Tagged ‘luxury’


Estée Lauder relies on brand ambassadors to bring makeup into Vogue – Luxury Daily

February 8, 2016

Luxury Daily today – Estée Lauder relies on brand ambassadors to bring makeup into Vogue; 4 forces behind luxury complexity.

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Mobile offers and loyalty programs deserve a second look

February 8, 2016

Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

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Affiliate marketing offers alternative to crowded content marketplace: Forrester – Luxury Daily

February 5, 2016

Luxury Daily – Affiliate marketing offers alternative to crowded content marketplace: Forrester; Inside Chanel video details 130-hour haute couture process.

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BMW partners with Moovit to extend mobility platform – Luxury Daily

February 4, 2016

Luxury Daily today – BMW partners with Moovit to extend mobility platform; Kenzo crafts time-bending narrative using iPhone.

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3 challenges facing mobile programmatic buyers

February 4, 2016

Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.

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Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot – Luxury Daily

February 3, 2016

Luxury Daily today – Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot; Chanel most desirable brand among Chinese affluents: report.

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Mobile video ads poised to explode, but brands must make investment: L2 – Luxury Daily

February 2, 2016

Luxury Daily today – Mobile video ads poised to explode, but brands must make investment: L2; Zoolander infiltrates high fashion as film premiere approaches.

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Resurgence of SMS marketing

February 2, 2016

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

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Bulgari reveals perfect mistake after more than a decade of waiting – Luxury Daily

February 1, 2016

Luxury Daily today – Bulgari reveals perfect mistake after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.

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User acquisition via social platforms

February 1, 2016

Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.

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