Luxury Daily today – Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience; Mobile encompasses automotive purchase funnel: L2.
Articles Tagged ‘luxury’
What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.
Luxury Daily today – Miu Miu evokes human emotion through unconventional messaging app; Bergdorf Goodman teams with Maserati for branded fashion photo shoot.
Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.
Luxury Daily today – Kenzo enhances Printemps pop-up with interactive mobile app; British luxury brands travel to China for face-time with ultra affluent.
Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.
Luxury Daily today – Guerlain generates product interest via social questionnaire; Tiffany enters new era of design with Tiffany T collection.
With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.
Luxury Daily today – Net-A-Porter limits fall fashion wait time with shipping offer; Cartier shows Panthère’s historic prowl from A to Z.
I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.