Luxury Daily today – Viktor & Rolf promotes fragrance with fashion sketch app collaboration; Designer’s role is to merge yesterday with tomorrow: Lanvin’s Alber Elbaz.
Articles Tagged ‘luxury’
How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.
Luxury Daily today – Net-A-Porter gives readers options with searchable mobile ad; Hermes CEO: Heritage brands must adapt to remain relevant.
Luxury Daily today – Sotheby’s entices The Cut readers with summer art programs; Luxury brands must target new face of mass market: report.
In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.
Luxury Daily today – BMW connects families through in-car app integration; Cloud beats in-house platform for ecommerce agility, growth: L2.
What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.
Luxury Daily today – Ferrari creates immersive showroom experience via augmented reality; Saks brings back veteran leaders amid changing retail climate.
Luxury Daily today – TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants; Should luxury brands stop avoiding ecommerce?
Luxury Daily today – Chanel captures consumers’ attention with subtle pop-up video; 114K UHNW individuals relocated to UK over past decade.