British department store Fortnum & Mason is setting consumers on a “great gift chase” to track down a Christmas character that has gone AWOL.
Articles Tagged ‘luxury’
Retail apps that implement a successful user retention strategy will enjoy the benefits of long-term customer value. But those that do not will struggle to reach a positive return on their acquisition investments.
Luxury Daily today – Google gives store windows global audience via virtual walk; Armani ranked most-listable 4 years running despite IPO resistance.
Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.
Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.
Luxury Daily today – Lexus spotlights car’s contours via custom design; Fashion shows prove less important to affluent millennials: Shullman.
Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.
Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
Luxury Daily today – Luxury cosmetics should be wary of Indie brands in digital space; Sotheby’s paints innovative picture of art history in latest film series.