Luxury Daily today – Chatbots help usher in online sales from millennials; Chanel gets to heart of brand history with tribute to Gabrielle.
Articles Tagged ‘luxury’
The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.
Luxury Daily today – La Rinascente shows off “natural habitat” in Milan district guide; Is eyewear on course to become fashion’s next statement accessory?
Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.
Luxury Daily today – Maserati looks to social users to name limited-edition vehicle; Political statements are trending as fashion week takes on current events.
As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.
Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.
Luxury Daily today – British Vogue appeals to shrinking attention spans with chatbot news; Luxury arts patronage must lean on codes of authenticity to be well-received.
Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.