SAN FRANCISCO – A Lowe’s executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile represents 20 percent of the company’s Web traffic, showing how the medium is increasingly becoming a bigger priority.
Mobile applications have made a big splash in the space over the past few years. Nowadays, companies such as Bloomingdale’s, Amazon and Domino’s are incorporating commerce-enabled apps into their marketing efforts to drive in-store traffic and sales.
Home improvement retailer Lowe’s is expanding the ways that consumers shop the company’s products with a new Android application.
These days brands and retailers are constantly rolling out mobile applications to keep up with tech-savvy consumers. However, only a slight few have really stepped up their game and incorporated the key features needed to have users coming back.
Lowe’s is finding success with a strategy to make its home improvement content more easily accessible via a new iPad application that has been one of the top-five iPad apps in Apple’s App Store for the past couple of weeks.
Home improvement retailer Lowe’s is ramping up its mobile strategy with a new ad campaign that helps promote its iPhone application, as well as its products.
Lowe’s recent decision to deploy 42,000 iPhones for its in-store associates is a major milestone for stakeholders in the mobile marketing and mobile commerce space. Why?
Lowe’s is deploying approximately 42,000 iPhones in its stores to make it easier for employees to help shoppers and complete transactions.
Lowe’s Companies Inc. is offering three ways for consumers to shop for last-minute holiday gifts: buy in-store, online or through their mobile devices.
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June 18, 2013