Articles Tagged ‘Lou Paskalis’


Bank of America exec claims mobile ads do not trigger transactions

April 8, 2014

NEW YORK – A Bank of America executive at the 2014 IAB Mobile Marketplace presented two successful examples of campaigns where the financial institution experimented with mobile engagement versus transactions to spur higher interaction rates.

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American Express mobile advertising campaign generates 95pc view-to-completion rate

April 15, 2013

NEW YORK – An American Express executive at the 2013 IAB Mobile Marketplace last week said that a campaign with SessionM created a value exchange between the brand and consumers, as well as highlighted the labor challenges in developing bespoke mobile advertising units.

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American Express, Fox enable mobile commerce for “New Girl” viewers

November 27, 2012

American Express and Fox Broadcasting Co. have teamed up to give viewers of “New Girl” a way to shop for items appearing in the show via their mobile devices.

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