DALLAS – Retailers should not formulate a separate strategy for mobile but rather focus on reaching consumers wherever they want to interact with their brand across all channels.

Although the future looks bright for location-based social networking, it might not be as mainstream as it is perceived to be.

Virgin America is using mobile social network Loopt Star to spice up the deals for its new service from California to Cancun and Los Cabos, Mexico.

Burger King, Gap, Starbucks and Universal Music Group are driving sales via the new Loopt Star mobile social networking rewards game.