Airline Virgin America is tapping into the mobile deals space by giving consumers offers for checking into the San Francisco International Airport.

Marketers should refine their mobile geo-location tactics immediately as location-based services near the tipping point of consumer adoption, according to a report by digital marketing agency White Horse.

Although the future looks bright for location-based social networking, it might not be as mainstream as it is perceived to be.

Fast food giant Burger King is using a mobile application as part of a multichannel effort to push its newly revamped breakfast menu.

Burger King, Gap, Starbucks and Universal Music Group are driving sales via the new Loopt Star mobile social networking rewards game.

With the sudden craze of the just-released Apple iPad, many companies rolled out their own applications for the much-anticipated device.