Articles Tagged ‘LBS’


Next wave of mobile marketing: NFC, QR codes and location-based technology

May 26, 2011

While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.

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Carrabba’s exec: Use LBS to recognize, reward and create relationships

April 6, 2011

There has been quite a lot of buzz around the advent of location-based services such as foursquare, with the most notable benefit being the ability to draw consumers in-store.

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Battle lines being drawn in NFC arena

March 30, 2011

With Google, MasterCard and Citi reportedly teaming up to go head-to-head with the U.S. carriers’ Isis joint venture with Discover Card and Barclaycard, a war in the near field communication space is on the horizon.

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Sports Authority distributes mobile deals via Foursquare to drive foot traffic

March 11, 2011

As an official launch partner of Foursquare version 3.0, sporting goods retailer Sports Authority is offering consumers Flash Special deals and other discount offers via the location-based mobile social network.

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TabbedOut lets SXSW attendees pay their bar tabs via mobile

March 9, 2011

At SXSW this week, JiWire and TabbedOut, which lets bar and restaurant customers pay their tabs via their smartphones, are hosting a location-based campaign and bar crawl March 12 and 13 at watering holes around Austin.

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Location-based ads drive mobile shopping: survey

February 11, 2011

Location-based ads are driving mobile shopping, with 17 percent of the on-the-go audience making purchases via mobile, according to a JiWire report.

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Loc-Aid lands $13M to spread cross-carrier location-based services

February 7, 2011

Loc-Aid, a location-as-a-service company that connects mobile enterprises to wireless subscribers, has secured $13 million in a Series C financing round to support the company’s growth.

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Marks & Spencer debuts carrier-powered location-based mobile campaigns

January 28, 2011

British retail giants Marks & Spencer and House of Fraser are distributing location-based mobile coupons to opted-in O2 subscribers.

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Food Lion, Concentrics reward customer loyalty via mobile-social push

January 18, 2011

Supermarket giant Food Lion and Concentrics Restaurants are running mobile-social marketing programs to drive foot traffic to their bricks-and-mortar locations and encourage customer loyalty.

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AT&T to launch cloud-based LBS mobility data offering

January 6, 2011

AT&T is creating the Location Information Services platform to help businesses and organizations with mobile initiatives improve productivity and have better visibility into their assets.

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