The Austrian Postal Service has brought Christmas cheer to Austrian households by sending Advent calendars filled with exclusive prizes and promotions from brands accessible via mobile bar codes.

Tommy Bahama is selling its sunglasses via a QR code featured in a print ad in Esquire magazine.

Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket.