Articles Tagged ‘Larry Harris’


Treat mobile holistically rather than as a silo

March 11, 2013

With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head – including the principles of traditional mass audience advertising.

Timberland launches marketing campaign to drive mobile commerce

September 15, 2009

Timberland has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers.