Amazon’s mobile experience scored highest among leading retailers for customer satisfaction during the recent holiday shopping period as overall satisfaction with mobile retail improved, according to a new report from ForeSee.
Articles Tagged ‘Larry Freed’
NEW YORK – A ForeSee executive at the NRF 102nd Annual Convention & Expo said that as users continue to rely on multiple screens and devices, the shift has put the consumer in control of the shopping experience.
NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.
The Apple store and Amazon provide a significantly more satisfying mobile experience compared with other retailers, according to a new report from customer experience analytics firm Foresee Results.
Applications and Web sites tailored to mobile shoppers are must-haves for retailers as consumers are using mobile phones more than ever for retail purposes, per ForeSee Results.