Articles Tagged ‘Kraft’


Kraft NFC pilot delivers 12 times the engagement level of QR codes

October 18, 2012

Kraft recently piloted an NFC program at select grocery stores, with results showing significantly higher engagement levels compared to QR codes.

Kellogg sponsors ShopRite’s new mobile coupon app

September 7, 2010

Kellogg is sponsoring ShopRite Weekly Specials, the first application dedicated to weekly grocery coupons for Android-based smartphones.

CauseWorld app adds bar codes to drive charity donations

March 4, 2010

CauseWorld, the first mobile application to let consumers do good just by walking into a store and “checking in” via their handset, has added new bar code scanning technology.