How do small and midsize businesses leverage SMS effectively on a pragmatic day-to-day basis? How do they visibly affect customer relationships and drive bottom-line value?

Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, apps, LBS and tagging.

Camera manufacturer and digital-imaging giant Canon U.S.A. is engaging shoppers throughout North America with a multifaceted mobile marketing program.

Crocs issued an SMS call-to-action via in-store signage nationwide and received 100,000 texts in the first month requesting a mobile coupon.

A shopper using a mobile device to help make in-store purchase decisions is no longer an emerging behavior. It is established behavior.

Crocs Inc., a designer, manufacturer and retailer of casual footwear for men, women and children under the Crocs brand, has gone mobile to drive sales.