Sears and Kmart are using QR codes on out-of-home advertising to enable holiday shoppers on-the-go to purchase toys directly from their smartphones.

A Sears Holdings Corp. executive said that mobile is key to the Sears and Kmart brands’ overall marketing, commerce and customer service strategy.

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

Sears Holdings Corp. is letting consumers buy online and pickup in-store via various mobile platforms, a key element of its strategy to drive sales by connecting its bricks-and-mortar stores to the digital world.

AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers.

Sears Holdings Corp. is letting consumers order groceries, pharmaceutical prescriptions and other products using their smartphones and pick them up at the nearest Kmart or get them delivered.

With more big-box retailers and department store chains such as Sears launching commerce-enabled applications for Apple’s iPad and other tablets, merchants must position their offerings to differentiate from competitors.

Sears Holdings Corp.’s Kmart is turning to location-based mobile initiatives to encourage consumer loyalty and repeat purchases during the holiday season.

In an exclusive interview, a Sears Holdings executive discussed the mobile strategy for Kmart and the retail giant’s mobile Web sites and smartphone applications.

Retail giant Sears Holdings Corp.—which includes Sears and Kmart—is tapping IBM’s software to deliver a personalized and more interactive shopping experience for the exploding population of mobile users worldwide.