As Earth Day approaches, A&P and Zavers are teaming up for an environmentally friendly promotion for their mobile coupon initiatives that are achieving double-digit redemption rates.

Supermarket chain A&P tapped Zavers to offer SMS-based mobile couponing at participating A&P grocery stores.

ConAgra’s Pam cooking spray, Kellogg’s Special K, Cadbury Adams’ Trident gum, Tyson Foods, Sara Lee Corp.’s Jimmy Dean and Kimberly-Clark’s Huggies and Kotex brands are offering consumers mobile coupons.