Junior retailer Mandee is driving Pandora users in-store via a 25 percent-off exclusive discount.

A recent Pier 1 ad campaign is a good example of how retailers can use mobile to drive awareness of specific items that are on sale or are related to a seasonal opportunity. However, it misses an opportunity by not allowing customers to purchase on the spot.

Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket.