NEW YORK – A panel at ad:tech New York 2016 consisting of five executives representing influential companies in the Internet of Things discussed the state and future of a technology that is marketing’s most nascent development.
Articles Tagged ‘Kiip’
MasterCard is partnering with mobile advertising network Kiip to delight consumers with more of the credit card company’s Priceless Surprises via a standalone mobile application, affirming that marketers are leveraging mobile as the go-to channel for surprise moments and personalized experiences.
Two Tap is helping publishers and retailers increase sales conversions for mobile and traditional online purchases via what purports to be the first checkout solution allowing consumers to buy any product from any retailer on any mobile app or Web site using a universal shopping cart.
Hasbro’s Nerf line is partnering with Kiip on an in-application mobile couponing campaign that rewards consumers for playing their favorite games.
NEW YORK – A Kiip executive at the ad:tech 2012 conference said that while Apple’s Passbook is a great way for consumers to compile digital coupons, there is still a lack of adoption, specifically from retailers who have yet to implement compatible POS redemption systems.
Pepsi’s Propel Zero Water brand is giving athletes a free taste of its product as a reward for using their favorite applications including MapMyRun and Nexercise.