Articles Tagged ‘KFC’


KFC makes click-to-store locator core mobile advertising metric

November 12, 2013

Kentucky Fried Chicken is sticking with location as a key part of a new mobile advertising campaign that uses a combination of expandable, banner and audio ads to drive foot traffic.

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KFC’s Mobile Shopping App sees 90pc of users placing orders via mobile

August 20, 2013

Kentucky Fried Chicken launched a mobile wallet earlier this year in Britain and has seen positive results, including better customer service, mobile experience and relationship management.

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KFC enters mobile payments arena internationally with ordering app

April 4, 2013

KFC is making it easier for busy consumers to order their favorite meals with a new mobile and Web application that lets users place an order and pay for it using their smartphone.

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KFC flaunts new product, drives sweepstake entries via QR code implementation

April 2, 2013

KFC is mobilizing a new children’s meal option via QR codes that provides easy access to product information and a way to enter a sweepstakes.

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KFC, Taco Bell franchisees embrace mobile payments as part of high-tech redesign

November 30, 2012

Great American Chicken Corp., a KFC and Taco Bell franchisee, has rolled out mobile payments to 14 locations in southern California, giving consumers a way to pay for their meals using their mobile device.

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Why are more fast food giants not investing in mobile payments?

July 23, 2012

Fast food giants such as McDonald’s, Taco Bell and KFC are missing a big opportunity by not incorporating mobile payments into their marketing efforts. The technology not only helps drive in-store foot traffic, but offers consumers an easy way to pay for their meals.

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