Articles Tagged ‘KFC’


KFC’s The Colonel directs Waze users to nearby restaurants

June 10, 2015

KFC is targeting younger consumers by teaming up with navigational application Waze to lend the voice of brand mascot Colonel Harland Sanders, who will provide turn-by-turn GPS directions and point out nearby restaurants.

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Taco Bell wraps up mobile ordering with 20pc higher order values

February 9, 2015

While Taco Bell’s parent company Yum! Brands saw an $86 million fourth-quarter loss, the taco chain is heating up sales thanks to its new mobile ordering app, which is seeing the average order come in at 20 percent higher than in-store orders.

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KFC makes click-to-store locator core mobile advertising metric

November 12, 2013

Kentucky Fried Chicken is sticking with location as a key part of a new mobile advertising campaign that uses a combination of expandable, banner and audio ads to drive foot traffic.

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KFC’s Mobile Shopping App sees 90pc of users placing orders via mobile

August 20, 2013

Kentucky Fried Chicken launched a mobile wallet earlier this year in Britain and has seen positive results, including better customer service, mobile experience and relationship management.

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KFC enters mobile payments arena internationally with ordering app

April 4, 2013

KFC is making it easier for busy consumers to order their favorite meals with a new mobile and Web application that lets users place an order and pay for it using their smartphone.

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KFC flaunts new product, drives sweepstake entries via QR code implementation

April 2, 2013

KFC is mobilizing a new children’s meal option via QR codes that provides easy access to product information and a way to enter a sweepstakes.

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KFC, Taco Bell franchisees embrace mobile payments as part of high-tech redesign

November 30, 2012

Great American Chicken Corp., a KFC and Taco Bell franchisee, has rolled out mobile payments to 14 locations in southern California, giving consumers a way to pay for their meals using their mobile device.

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Why are more fast food giants not investing in mobile payments?

July 23, 2012

Fast food giants such as McDonald’s, Taco Bell and KFC are missing a big opportunity by not incorporating mobile payments into their marketing efforts. The technology not only helps drive in-store foot traffic, but offers consumers an easy way to pay for their meals.

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