Rathbuns, Marlowe’s and Bella Bacinos are the most recent restaurants that have implemented Mocapay’s mobile services to engage consumers and build a loyal following.

The Oxford Club, Spa and Salon is incorporating a mobile marketing and loyalty platform into its initiatives to attract and retain customers.

ENational Payments has partnered with Mocapay to offer secure mobile services to merchants and retailers, letting them reduce the time spent handling payments.

Midwest restaurant franchise Green Mill Restaurants is using mobile for its marketing, commerce and CRM initiatives.

Full Cycle, a Boulder, CO-based retailer specializing in high-end bicycles, is tapping into the mobile channel for mobile payments and marketing initiatives to boost sales.

The University of Denver Daniels College of Business’ School of Hotel, Restaurant and Tourism Management is letting students use their mobile phones to buy food and beverage at Beans, the school’s coffee shop.

Mocapay, a mobile payments platform, has introduced a service that enables secure, hardware infrastructure agnostic, mobile payments regardless of tender type and transaction location.

Micros Retail Systems, a provider of enterprise applications, has partnered with Mocapay to mobile-enable its customers’ loyalty and gift programs.

National gourmet pizza, sandwich and salad chain zpizza has mobilized its gift and customer loyalty program to support its marketing and sales initiatives.

Analysts and industry insiders are predicting a big growth year for mobile commerce in 2010.