Almost half – 48 percent – of consumers use their mobile devices to research or browse products and services, according to Oracle’s “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers” report.

It is no longer a question of whether you need a mobile presence, but rather how you can deliver the best mobile experience and integrate it seamlessly into your customers’ cross-channel interactions with your business.

While actual mobile payments are still nascent, more consumers shopped on Black Friday using their mobile phone than ever before.