Department store chain JCPenney is continuing to encourage consumers to shop via its mobile offerings through a new campaign that promotes the company’s latest products.

Department store chain JCPenney is running mobile ads inside the Hulu Plus iPhone application that let users shop via the retailer’s mobile site.

JCPenney is building up its presence in the mobile space via a new QR code initiative that drives consumers to the company’s mcommerce-enabled site where they can shop the latest styles.

J. C. Penney Co. Inc. is integrating Apple’s iPad into the in-store experience to help guide consumers into making the right purchase decisions.

Department store chain J. C. Penney Co. is running a mobile campaign across Apple’s iAd network to influence holiday shopping behavior by distributing mobile coupons.

Department store chain J. C. Penney Co. Inc. is partnering with various mobile social networks to distribute a Christmas-themed promotional offer featuring badges and mobile coupons.

Retail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.