JCPenney touts price comparison campaign via SMS
February 11, 2013Department store chain JCPenney recently leveraged SMS to educate consumers about its claim to consistently offer low prices and ultimately increase sales.
Articles Tagged ‘Kate Coultas’
JCPenney to replace cash registers with mobile checkout devices by 2013
July 24, 2012Department store chain JCPenney is significantly growing its mobile-first strategy with a new initiative that will get rid of the company’s traditional checkout method and replace it with mobile checkout devices and self-pay kiosks.
JCPenney marries mobile, social in new 360-degree marketing campaign
July 3, 2012JCPenney is using a variety of mediums including mobile, social and digital to increase awareness for its charitable giving program.
JCPenney pushes month-long sales via time-sensitive mobile campaign
May 17, 2012Department store chain JCPenney is continuing to encourage consumers to shop via its mobile offerings through a new campaign that promotes the company’s latest products.
JCPenney broadens advertising via Hulu Plus mobile app
March 21, 2012Department store chain JCPenney is running mobile ads inside the Hulu Plus iPhone application that let users shop via the retailer’s mobile site.
JCPenney continues mcommerce push via QR code implementation
September 14, 2011JCPenney is building up its presence in the mobile space via a new QR code initiative that drives consumers to the company’s mcommerce-enabled site where they can shop the latest styles.
JCPenney integrates iPads in-store to influence purchase decisions
February 8, 2011J. C. Penney Co. Inc. is integrating Apple’s iPad into the in-store experience to help guide consumers into making the right purchase decisions.
JCPenney iAd influences holiday shopping behavior via mobile coupons
December 21, 2010Department store chain J. C. Penney Co. is running a mobile campaign across Apple’s iAd network to influence holiday shopping behavior by distributing mobile coupons.
JCPenney gets social to distribute location-targeted mobile coupons
December 8, 2010Department store chain J. C. Penney Co. Inc. is partnering with various mobile social networks to distribute a Christmas-themed promotional offer featuring badges and mobile coupons.
JCPenney unwraps holiday-themed WAP site to drive shoppers in-store
November 26, 2009Retail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.
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