Articles Tagged ‘Kaooga’


Bloomingdale’s makes store window interactive with mobile

January 27, 2010

Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.

Bloomingdale’s fall fashion campaign taps mobile to engage customers in-store

September 18, 2009

Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – adding an element of interactivity to engage with customers in a new way.