Articles Tagged ‘Julie Bornstein’


Sephora sees 87K Passbook downloads a week after release

September 28, 2012

Sephora has been strengthening its position in mobile commerce over the past year and has expanded its reach even more by implementing Apple’s new Passbook to drive in-store foot traffic.

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Sephora unveils multiplatform mobile shopping experience

August 4, 2010

Sephora launched the SephoraMobile shopping experience, adding a mobile commerce element to let its customers research and buy beauty products while they are on the go.

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Sephora launches mobile service to assist shoppers in-store

August 21, 2009

Sephora has launched a new mobile service that allows shoppers to easily browse product reviews when considering an in-store purchase.

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