SAN FRANCISCO – A Wet Seal executive at the Mobile Shopping Summit said that it is important to evolve with consumers and not constantly present them with the same old offers, deals and ads on mobile.

SAN FRANCISCO – A Forrester analyst at Mobile Shopping Summit said that both applications and the mobile Web are key for retailers and brands. However, a single application does not make a mobile strategy.

The mobile Web is increasingly important as more consumers are using smartphones as on-the-go computers and brands need to be ready with mobile-optimized sites.

Consumers and advertisers are curious about mobile coupons, but their challenges and limited consumer usage mean they do not need to be an immediate priority, according to Forrester Research.