NEW YORK – Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at Mobile Commerce Daily’s Mcommerce Summit conference.

If given the choice between visiting a Web site on a mobile phone or downloading an application to shop or browse a retailer, 48 percent of smartphone owners prefer the mobile Web site and 38 percent prefer a mobile application.

While still nascent, mobile couponing is becoming an increasingly effective way to bring people into the store and increase sales, according to InsightExpress.

NEW YORK – There’s nothing that will showcase the ease and effectiveness of a mobile marketing program like a living case study. Ad:tech attendees got just that at on e of the Mobile Mix panels.