Mobile bar code provider Scanbuy tapped Mike Wehrs, former chief of the MMA, to succeed four-year company veteran Jonathan Bulkeley as interim CEO.

ScanLife has launched a new feature that lets consumers scan UPC bar codes from books, DVDs and electronics to get pricing information and reviews in a matter of seconds.

Scanbuy Inc.’s mobile bar code application ScanLife is being preloaded on Sony Ericsson camera-enabled mobile devices.

Volkswagen, Bissell Homecare and Metro News are using 2D bar code technology to make their traditional printed media more interactive and engaging for consumers.

NEW YORK – Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases, according to a panel at last week’s Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA.

Sprint has taken a step that may change the mobile commerce landscape. The wireless carrier’s new Samsung Exclaim is going to be preloaded with the ScanLife 2D bar code application.

A new book on digital branding includes a 2D mobile bar code on its back cover that connects directly to the title’s page on Amazon’s mobile Web site.

NEW YORK — Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.