The Wet Seal Inc. and Target are the latest retailers to tap the location-based mobile rewards and offers craze to drive foot traffic, customer acquisition and loyalty.

DALLAS – An eBay exec said the average spend via its iPad app is 50 percent higher than the PC Web average during a panel at the Shop.org conference.

Retailer Wet Seal has launched an iPhone application as part of its cross-channel strategy to integrate the best features of its online presence with its customers’ in-store experience.