Apparel retailer Arden B. has rolled out its mobile commerce site to enhance its consumer experience after the success of Wet Seal’s mobile storefront.

SAN FRANCISCO – Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

SAN FRANCISCO – While many of its competitors are still wondering where mobile fits in, apparel and accessories retailer Wet Seal has gone ahead and tackled mobile commerce head-on with good results.