JetBlue Airways is aiming to make traveling smoother with an iPhone application and a new mobile site that lets users plan, book and manage their trip itineraries via their handsets.

Gomez announced its 2010 Best of the Web and Mobile Performance Awards winners, with JetBlue leading the way in travel, QVC topping the charts in retail and Capital One coming out on top in banking for mobile Web site performance.

AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers.

Gomez found that between Nov. 1-15 the average response time for 14 mobile retail sites was 4.73 seconds and that the sites were available on average 98.74 percent of the time.