Articles Tagged ‘Jennifer Kasper’


Macy’s makes mobile integral part of Black Friday strategy to drive in-store sales

November 6, 2012

Macy’s is enhancing its iPhone mobile application to help customers browse and shop for Black Friday specials specific to their local store.

Macy’s partners with Spotify to further mobile advertising stride

August 1, 2012

Macy’s is proving that mobile advertising can be an effective way for retailers to target specific groups of consumers with a new campaign that hones in on tech-savvy teens.