Mother’s Day is just around the corner and with consumers accessing their mobile device now more than ever, incorporating a mobile component – whether it is a banner ad, SMS campaign or application – in a retailer’s marketing strategy is a necessity.

NEW YORK – SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day.

I am five years into my mobile career and about five weeks away from deciding whether to make purchases via mobile on Black Friday.

NEW YORK – Oscar De La Hoya’s Golden Boy Promotions achieved a 69 percent opt-in rate to its mobile VIP club, according to panelists at IAB’s mobile conference.

Retailers should be making full use of mobile commerce tools to drive their back-to-school promotions, according to a Sears executive.

One of the most recent trends on the retail scene is the private sale for inventory management, and SMS can serve as a great tool to get customers in for one.

With mobile commerce expected to blow up in 2010, Google’s new Nexus One handset may be the company’s first step in becoming a leader in that niche of the mobile industry.

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.

Mobile marketing firm HipCricket has introduced an SMS mobile coupon service targeted toward retailers and quick-service restaurants.

How can businesses in this economic slump extend their traditional media buy by adding a mobile component and benefit? Ask a local Jiffy Lube auto oil change location in Ames, IA.