Articles Tagged ‘Jeff Hasen’


Super Bowl advertisers entertained, but failed to engage

February 4, 2014

This was going to be the year of the meaningful mobile call-to-action extension of a television ad.

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Race to own the retail receipt unlocks mobile loyalty, coupon opportunities

January 28, 2014

As retailers increasingly view the in-store experience as the next big push for hypertargeted mobile initiatives, the paper receipt is playing a bigger role in spurring loyalty and repeat customers.

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MAC Cosmetics crafts mobile campaign to drive sales

January 13, 2014

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program

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Best Buy tries mobile gaming to drive loyalty engagement

January 9, 2014

Best Buy is linking together email and mobile with an interactive Web-based game as the next big marketing push for its recently revamped loyalty program.

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H&M fires up in-store experience to bolster SMS, email databases

December 3, 2013

H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.

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Jimmy Choo merges Web site renovation with Pinterest trend

December 2, 2013

Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorials and news-based content to engage consumers on a level that goes beyond ecommerce.

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Regal Cinemas leverages SMS for weekly concessions deals

October 15, 2013

Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program.

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Victoria’s Secret makes in-app games a staple of mcommerce strategy

September 12, 2013

Victoria’s Secret is once again rolling out a series of games within its mobile application, signaling the importance that apps play for the retailer in building engagement and driving sales.

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Burger King’s mobile delivery service continues to grow – adds Minneapolis, Spokane

August 28, 2013

Burger King is making it easier for consumers in Minneapolis, MN and Spokane, WA to order food wherever they may be.

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Popeye’s relies on mobile as central sweepstakes medium

August 28, 2013

Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.

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