NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.
Articles Tagged ‘Jeff Hasen’
Hooters is bringing the heat during college basketball’s March Madness tournament by letting users of its mobile loyalty program increase their chances at sweepstakes prizes that include a trip to the championship game and a chance to throw out the first pitch at a spring training baseball game.
Shoppers in stores in Asia, Mexico and other parts of the world are increasingly using smartphones to obtain advice from friends and family members at the moment a purchase decision occurs, creating a significant new external challenge for sales staff, according to a new study.
Brands spent $4.5 million per 30-second commercial and presented spots as if it was 1977, showing us puppies and Snickers transformations while ignoring the fact that more than 100 million had a mobile phone in their hand.
Gilt and Rue La La are retrofitting their applications with new features and functionality such as free early access to sales and pre-sellout notifications that reflect big expectations from the platforms in the year ahead.
Church’s Chicken is moving deeper into mobile rewards by becoming the latest quick-service restaurant chain to let customers earn savings, offers and coupons through a mobile application.
The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”
Discount serving engine LiveDeal is moving into consumer products with a plan to carry much of the inventory of its recently acquired ModernEveryday.com unit, starting in coming weeks.
First West Yorkshire, a British bus operator, is offering customers a mobile payment option, joining other public transportation organizations in embracing mobile to make it easy for riders to purchase and use tickets from their smartphones.
Hooters, seeking to boost loyalty among fans during a football-crammed January, will kick off the New Year by holding a month-long sweepstakes that includes daily prizes and football-related tickets and trips for users of its mobile loyalty program and Web site.