As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.
Articles Tagged ‘Jeff Hasen’
If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
Starwood Hotels is teaming up with dating application Hinge as the first major partner for the HingePerks program, which rewards loyal users with branded experiences and products.
Subscription service Blue Apron is unrolling a new iOS application that enables users to manage their weekly grocery deliveries, customize their menu and watch how-to videos while preparing meals.
Groupon is acquiring on-demand mobile ordering and delivery platform OrderUp as local commerce marketplaces compete to grab a slice of revenue from food enthusiasts’ smartphones and wallets.
How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?
Snapchat’s photo-sharing service is joining 7-Eleven’s social media mix for the convenience retailer’s annual Slurpee giveaway and birthday celebration, a blend of the public’s love of free items with an aggressive rewards strategy in a mobile-optimized environment.
Johnson & Johnson’s update of its Donate a Photo application, which now offers donations in exchange for photo submissions through Facebook and Twitter, points to the importance of using social to engage mobile givers on the go.
Coinciding with new research revealing that millennials are increasingly leveraging digital and mobile video when making purchases online, Mondelez International is astutely ramping up its video commerce efforts on Facebook.
Unilever’s Magnum brand is celebrating the start of summer, a high-selling season for the ice cream brand, by teaming up with grocery chain Tesco to bring beacon-enabled offers and discounts to shoppers via mobile.