Articles Tagged ‘Jeff Hasen’


Johnson & Johnson focuses on social in photo app update

June 25, 2015

Johnson & Johnson’s update of its Donate a Photo application, which now offers donations in exchange for photo submissions through Facebook and Twitter, points to the importance of using social to engage mobile givers on the go.

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Mondelez renews commitment to video-driven commerce on Facebook

June 24, 2015

Coinciding with new research revealing that millennials are increasingly leveraging digital and mobile video when making purchases online, Mondelez International is astutely ramping up its video commerce efforts on Facebook.

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Magnum kicks off summer with beacon-enabled deals for Tesco shoppers

June 15, 2015

Unilever’s Magnum brand is celebrating the start of summer, a high-selling season for the ice cream brand, by teaming up with grocery chain Tesco to bring beacon-enabled offers and discounts to shoppers via mobile.

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Expedia.com broadens consumer horizons with Spanish-language mobile site

June 1, 2015

Expedia is extending its reach by unveiling a Spanish language site for mobile and desktop users equipped with the same features as its point-of-sale English site, proving that third-party travel marketers must ensure their services reach any interested consumer and transcend language barriers.

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Uber, Live Nation hit high note with rides for music fans

May 15, 2015

Uber is aligning itself with music fans by offering rides to and from more than 60 Live Nation events at festivals, clubs and theaters this season, boosting its presence through another partnership to satisfy consumers’ mobile-driven demand for convenience.

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Hotels.com: 50pc of mobile travelers book last-minute stays

May 5, 2015

Recent data from Hotels.com shows that 50 percent of travelers who book via mobile devices do so for last-minute or next-day stays, proving mobile’s potency for on-the-go users.

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Debt-plagued college students apathetic toward mobile banking: report

April 21, 2015

College students, notwithstanding their reputation as mobile-savvy consumers, do relatively little electronic banking beyond checking account balances and transferring money between accounts, against a backdrop of climbing student debt, according to research from market-intelligence agency Mintel.

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Mobile money flowing, it’s time to correct some mistakes

April 9, 2015

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

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Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge

April 8, 2015

In a reflection of how cross-marketing can add new life to SMS promotions, fast food restaurant chain Chipotle Mexican Grill is offering fitness enthusiasts the chance to win round-trip airfare and first-class accommodations for the Tough Mudder challenge in Australia, as well as a year’s worth of free burritos, via a text-to-win campaign.

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Unlike SXSW, the MMA Forum focused on business results

March 20, 2015

NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.

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