Gap’s plan to launch an online store next summer on Zalando, a European fashion Web site that receives 40 percent of its traffic from mobile, continues the United States brand’s ramp-up of omnichannel services to engage new consumers.
Articles Tagged ‘Jeff Hasen’
Brands and retailers should strive to integrate their offerings with social networks such as Facebook and Foursquare to target specific users as the number of mobile-transaction users rises to two billion by 2017, according to a Juniper Research report.
Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer.
In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.
It did not have the stench or uneasy feeling of that “Close Encounter of the D Train” kind, but a moment at this week’s CEO/CMO Summit put on by the Mobile Marketing Association had even the hardened of marketers turning up their noses.
The Mid-Atlantic Federal Credit Union has launched a digital campaign leveraging social media as a relatable and expansive channel to raise donations for a local food bank, proving charities have the opportunity to garner donations regardless of size, as another hierarchy becomes disrupted by the Web.
This was going to be the year of the meaningful mobile call-to-action extension of a television ad.
As retailers increasingly view the in-store experience as the next big push for hypertargeted mobile initiatives, the paper receipt is playing a bigger role in spurring loyalty and repeat customers.
MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program
Best Buy is linking together email and mobile with an interactive Web-based game as the next big marketing push for its recently revamped loyalty program.