This was going to be the year of the meaningful mobile call-to-action extension of a television ad.
Articles Tagged ‘Jeff Hasen’
As retailers increasingly view the in-store experience as the next big push for hypertargeted mobile initiatives, the paper receipt is playing a bigger role in spurring loyalty and repeat customers.
MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program
Best Buy is linking together email and mobile with an interactive Web-based game as the next big marketing push for its recently revamped loyalty program.
H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.
Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorials and news-based content to engage consumers on a level that goes beyond ecommerce.
Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program.
Victoria’s Secret is once again rolling out a series of games within its mobile application, signaling the importance that apps play for the retailer in building engagement and driving sales.
Burger King is making it easier for consumers in Minneapolis, MN and Spokane, WA to order food wherever they may be.
Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.