Super Bowl Sunday on Feb. 3 in New Orleans was a dark day for mobile marketing and mobile advertising. That had nothing to do with the Mercedes-Benz Superdome blackout that stopped the game for 34 minutes.
SAN FRANCISCO – A Lowe’s executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile represents 20 percent of the company’s Web traffic, showing how the medium is increasingly becoming a bigger priority.
United States consumers will soon be able to donate to their presidential campaign of choice by texting a keyword to a short code on their mobile phones for the first time.
Pointing to the large number of viewers via television, PCs and mobile devices, NBC considers Olympics critics the loud minority. Count me in the unhappy camp.
The world’s memory champion spoke at the MMA Forum this week in New York. I cannot remember his name.
Although Procter & Gamble’s cosmetic line CoverGirl is on the right track by using SMS messages to alert consumers about coupons, the effort falls flat on several levels without a clear call-to-action.
Some 40,000 executives and hundreds of exhibitors are said to have descended on the International CTIA Wireless show this week in New Orleans. And yet that did not cut the mustard for one discerning delegate.
Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.
Macy’s is sending out SMS messages to its customers that promote exclusive looks from NBC’s “Fashion Star” show and let consumers shop them through their mobile device.
Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”
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May 24, 2013