Articles Tagged ‘Jeff Hasen’


Unlike SXSW, the MMA Forum focused on business results

March 20, 2015

NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.

Share on FacebookShare on LinkedInShare on Twitter

Hooters links loyalty app downloads to NCAA March Madness sweepstakes

March 12, 2015

Hooters is bringing the heat during college basketball’s March Madness tournament by letting users of its mobile loyalty program increase their chances at sweepstakes prizes that include a trip to the championship game and a chance to throw out the first pitch at a spring training baseball game.

Share on FacebookShare on LinkedInShare on Twitter

Retailers face new showrooming challenges in Asia, Mexico: survey

February 24, 2015

Shoppers in stores in Asia, Mexico and other parts of the world are increasingly using smartphones to obtain advice from friends and family members at the moment a purchase decision occurs, creating a significant new external challenge for sales staff, according to a new study.

Share on FacebookShare on LinkedInShare on Twitter

Play-calling questioned well beyond Super Bowl field

February 3, 2015

Brands spent $4.5 million per 30-second commercial and presented spots as if it was 1977, showing us puppies and Snickers transformations while ignoring the fact that more than 100 million had a mobile phone in their hand.

Share on FacebookShare on LinkedInShare on Twitter

Gilt, Rue La La update apps to satisfy 2015’s mobile-savvy shoppers

January 22, 2015

Gilt and Rue La La are retrofitting their applications with new features and functionality such as free early access to sales and pre-sellout notifications that reflect big expectations from the platforms in the year ahead.

Share on FacebookShare on LinkedInShare on Twitter

Church’s Chicken pecks away at mobile loyalty with rewards app

January 20, 2015

Church’s Chicken is moving deeper into mobile rewards by becoming the latest quick-service restaurant chain to let customers earn savings, offers and coupons through a mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Mobile FirstLook was refreshingly not Mobile Same Look

January 16, 2015

The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”

Share on FacebookShare on LinkedInShare on Twitter

LiveDeal to carry ModernEveryday consumer products after integration

January 6, 2015

Discount serving engine LiveDeal is moving into consumer products with a plan to carry much of the inventory of its recently acquired ModernEveryday.com unit, starting in coming weeks.

Share on FacebookShare on LinkedInShare on Twitter

Barclays Pingit brings mobile payments to First West Yorkshire bus riders

January 5, 2015

First West Yorkshire, a British bus operator, is offering customers a mobile payment option, joining other public transportation organizations in embracing mobile to make it easy for riders to purchase and use tickets from their smartphones.

Share on FacebookShare on LinkedInShare on Twitter

Hooters tackles mobile football fans with January sweepstakes

December 31, 2014

Hooters, seeking to boost loyalty among fans during a football-crammed January, will kick off the New Year by holding a month-long sweepstakes that includes daily prizes and football-related tickets and trips for users of its mobile loyalty program and Web site.

Share on FacebookShare on LinkedInShare on Twitter