Articles Tagged ‘Jeff Hasen’


Dunkin’ Donuts’ mobile instant-win game spices up pumpkin-flavored product sales

August 31, 2016

To celebrate the rollout of a slate of new fall-themed menu items, fast feeder Dunkin’ Donuts is launching a new scratch-and-win mobile game called Savor the Flavor.

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Orlando’s augmented reality app acts as mobile concierge for deal-seekers

August 29, 2016

The city of Orlando, FL, is the latest to roll out a new tourism-centric application that allows guests to purchase discount tickets to theme parks and leverage augmented reality to preview local attractions, highlighting mobile’s sales-driving potency for major travel destinations.

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Starwood Hotels brings MLB partnership into gamified loyalty contest

March 7, 2016

Starwood Hotels & Resorts is furthering its loyalty program perks via a partnership with Major League Baseball, giving Starwood Preferred Guest members the ability to play a responsively designed game for a chance to win World Series tickets.

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Super Bowl 50 advertisers move the ball with mobile

February 9, 2016

The milestone that was the 50th Super Bowl will be remembered also for the advancements that advertisers made by including meaningful calls to action for mobile device owners.

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5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers

November 19, 2015

The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.

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Panera stirs up mobile ordering focus as Q3 profits wobble

October 30, 2015

Panera Bread is continuing to convert more of its locations into its Panera 2.0 initiative, which includes a bigger focus on mobile ordering, payments and delivery options, as the company experiences downtrodden profits due to costs.

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Mobile flash sale apps lack inspiration, require larger brand presence

August 25, 2015

As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.

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5 words to describe courageous mobile marketers

August 24, 2015

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

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Starwood Hotels jumps into millennial dating pool with Hinge loyalty perks

August 11, 2015

Starwood Hotels is teaming up with dating application Hinge as the first major partner for the HingePerks program, which rewards loyal users with branded experiences and products.

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Blue Apron unrolls grocery delivery management via iOS app

August 10, 2015

Subscription service Blue Apron is unrolling a new iOS application that enables users to manage their weekly grocery deliveries, customize their menu and watch how-to videos while preparing meals.

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