Johnson & Johnson’s update of its Donate a Photo application, which now offers donations in exchange for photo submissions through Facebook and Twitter, points to the importance of using social to engage mobile givers on the go.
Articles Tagged ‘Jeff Hasen’
Coinciding with new research revealing that millennials are increasingly leveraging digital and mobile video when making purchases online, Mondelez International is astutely ramping up its video commerce efforts on Facebook.
Unilever’s Magnum brand is celebrating the start of summer, a high-selling season for the ice cream brand, by teaming up with grocery chain Tesco to bring beacon-enabled offers and discounts to shoppers via mobile.
Expedia is extending its reach by unveiling a Spanish language site for mobile and desktop users equipped with the same features as its point-of-sale English site, proving that third-party travel marketers must ensure their services reach any interested consumer and transcend language barriers.
Uber is aligning itself with music fans by offering rides to and from more than 60 Live Nation events at festivals, clubs and theaters this season, boosting its presence through another partnership to satisfy consumers’ mobile-driven demand for convenience.
Recent data from Hotels.com shows that 50 percent of travelers who book via mobile devices do so for last-minute or next-day stays, proving mobile’s potency for on-the-go users.
College students, notwithstanding their reputation as mobile-savvy consumers, do relatively little electronic banking beyond checking account balances and transferring money between accounts, against a backdrop of climbing student debt, according to research from market-intelligence agency Mintel.
We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.
In a reflection of how cross-marketing can add new life to SMS promotions, fast food restaurant chain Chipotle Mexican Grill is offering fitness enthusiasts the chance to win round-trip airfare and first-class accommodations for the Tough Mudder challenge in Australia, as well as a year’s worth of free burritos, via a text-to-win campaign.
NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.