Articles Tagged ‘Jeff Hasen’


Ford borrows a better idea to get closer to customers

October 2, 2014

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

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When closeness via mobile is too close

July 17, 2014

It did not have the stench or uneasy feeling of that “Close Encounter of the D Train” kind, but a moment at this week’s CEO/CMO Summit put on by the Mobile Marketing Association had even the hardened of marketers turning up their noses.

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Mid-Atlantic Credit Union unifies text-to-donate, crowd-sourcing for social fundraising

July 15, 2014

The Mid-Atlantic Federal Credit Union has launched a digital campaign leveraging social media as a relatable and expansive channel to raise donations for a local food bank, proving charities have the opportunity to garner donations regardless of size, as another hierarchy becomes disrupted by the Web.

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Super Bowl advertisers entertained, but failed to engage

February 4, 2014

This was going to be the year of the meaningful mobile call-to-action extension of a television ad.

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Race to own the retail receipt unlocks mobile loyalty, coupon opportunities

January 28, 2014

As retailers increasingly view the in-store experience as the next big push for hypertargeted mobile initiatives, the paper receipt is playing a bigger role in spurring loyalty and repeat customers.

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MAC Cosmetics crafts mobile campaign to drive sales

January 13, 2014

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program

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Best Buy tries mobile gaming to drive loyalty engagement

January 9, 2014

Best Buy is linking together email and mobile with an interactive Web-based game as the next big marketing push for its recently revamped loyalty program.

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H&M fires up in-store experience to bolster SMS, email databases

December 3, 2013

H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.

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Jimmy Choo merges Web site renovation with Pinterest trend

December 2, 2013

Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorials and news-based content to engage consumers on a level that goes beyond ecommerce.

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Regal Cinemas leverages SMS for weekly concessions deals

October 15, 2013

Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program.

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