Articles Tagged ‘Jeff Hasen’


Debt-plagued college students apathetic toward mobile banking: report

April 21, 2015

College students, notwithstanding their reputation as mobile-savvy consumers, do relatively little electronic banking beyond checking account balances and transferring money between accounts, against a backdrop of climbing student debt, according to research from market-intelligence agency Mintel.

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Mobile money flowing, it’s time to correct some mistakes

April 9, 2015

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

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Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge

April 8, 2015

In a reflection of how cross-marketing can add new life to SMS promotions, fast food restaurant chain Chipotle Mexican Grill is offering fitness enthusiasts the chance to win round-trip airfare and first-class accommodations for the Tough Mudder challenge in Australia, as well as a year’s worth of free burritos, via a text-to-win campaign.

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Unlike SXSW, the MMA Forum focused on business results

March 20, 2015

NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.

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Hooters links loyalty app downloads to NCAA March Madness sweepstakes

March 12, 2015

Hooters is bringing the heat during college basketball’s March Madness tournament by letting users of its mobile loyalty program increase their chances at sweepstakes prizes that include a trip to the championship game and a chance to throw out the first pitch at a spring training baseball game.

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Retailers face new showrooming challenges in Asia, Mexico: survey

February 24, 2015

Shoppers in stores in Asia, Mexico and other parts of the world are increasingly using smartphones to obtain advice from friends and family members at the moment a purchase decision occurs, creating a significant new external challenge for sales staff, according to a new study.

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Play-calling questioned well beyond Super Bowl field

February 3, 2015

Brands spent $4.5 million per 30-second commercial and presented spots as if it was 1977, showing us puppies and Snickers transformations while ignoring the fact that more than 100 million had a mobile phone in their hand.

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Gilt, Rue La La update apps to satisfy 2015’s mobile-savvy shoppers

January 22, 2015

Gilt and Rue La La are retrofitting their applications with new features and functionality such as free early access to sales and pre-sellout notifications that reflect big expectations from the platforms in the year ahead.

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Church’s Chicken pecks away at mobile loyalty with rewards app

January 20, 2015

Church’s Chicken is moving deeper into mobile rewards by becoming the latest quick-service restaurant chain to let customers earn savings, offers and coupons through a mobile application.

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Mobile FirstLook was refreshingly not Mobile Same Look

January 16, 2015

The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”

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