H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.
Articles Tagged ‘Jeff Hasen’
Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorials and news-based content to engage consumers on a level that goes beyond ecommerce.
Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program.
Victoria’s Secret is once again rolling out a series of games within its mobile application, signaling the importance that apps play for the retailer in building engagement and driving sales.
Burger King is making it easier for consumers in Minneapolis, MN and Spokane, WA to order food wherever they may be.
Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.
Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the medium’s promise.
Kohl’s is giving mobile a more prominent role in its back-to-school campaign this year with a promotion that rewards consumers for shopping in-store and online.
The Wyoming-based retailer Sierra Trading Post released a shopping mobile application for iPhone, iPod touch and iPad about a year after rolling out its Android app.
Victoria’s Secret Pink is giving its mobile application users exclusive access to an in-store back-to-school event taking place at 300 stores next month.