The milestone that was the 50th Super Bowl will be remembered also for the advancements that advertisers made by including meaningful calls to action for mobile device owners.
Articles Tagged ‘Jeff Hasen’
The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.
Panera Bread is continuing to convert more of its locations into its Panera 2.0 initiative, which includes a bigger focus on mobile ordering, payments and delivery options, as the company experiences downtrodden profits due to costs.
As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.
If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
Starwood Hotels is teaming up with dating application Hinge as the first major partner for the HingePerks program, which rewards loyal users with branded experiences and products.
Subscription service Blue Apron is unrolling a new iOS application that enables users to manage their weekly grocery deliveries, customize their menu and watch how-to videos while preparing meals.
Groupon is acquiring on-demand mobile ordering and delivery platform OrderUp as local commerce marketplaces compete to grab a slice of revenue from food enthusiasts’ smartphones and wallets.
How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?
Snapchat’s photo-sharing service is joining 7-Eleven’s social media mix for the convenience retailer’s annual Slurpee giveaway and birthday celebration, a blend of the public’s love of free items with an aggressive rewards strategy in a mobile-optimized environment.