Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.

As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.

A recent Forrester Research report stated that more than half of U.S. mobile users are aware of mobile coupons. However, only 3 percent of consumers have requested one.

Mobile coupons are really hot. Every retailer is thinking about it – and perhaps they are losing some sleep over it too.

Mobile messaging seems to be a very obvious choice for commerce. The relevance of the device and the likelihood of response cannot be ignored, the possibilities become nearly endless.