Simmons uses QR codes in JCPenney stores to simplify mattress shopping
September 21, 2010Simmons Bedding rolled out an in-store QR tagging app to simplify the buying process for consumers as they shop for mattresses and bedding at JCPenney stores.
Simmons Bedding rolled out an in-store QR tagging app to simplify the buying process for consumers as they shop for mattresses and bedding at JCPenney stores.
Department store chain JCPenney has continued to rollout applications that support mobile coupons as it gears up for its holiday season sales push.
Mobile coupons, social media, location and iAd are the top mobile commerce trends that retailers are focusing on in 2010 and will likely be part of the holiday mix.
Nine percent of all consumers plan to redeem mobile coupons or other discounts during back-to-school sales, according to Deloitte.
JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.
Retail giant J. C. Penney Company Inc. took fourth place in the competition for the 2009 Mobile Retailer of the Year award.
Retail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.
J. C. Penney Co. Inc. is letting shoppers ring up savings at the register using their mobile phones with a 2D-bar-code coupon program.
Department store chain J. C. Penney Company Inc. has launched an integrated marketing campaign and mobile just happens to be one of the components.