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Articles Tagged ‘JCPenney’


Simmons uses QR codes in JCPenney stores to simplify mattress shopping

September 21, 2010

Simmons Bedding rolled out an in-store QR tagging app to simplify the buying process for consumers as they shop for mattresses and bedding at JCPenney stores.


JCPenney apps push mobile coupons in build-up to holiday season

August 24, 2010

Department store chain JCPenney has continued to rollout applications that support mobile coupons as it gears up for its holiday season sales push.

Top mcommerce trends for 2010 – what’s hot and what’s not

August 3, 2010

Mobile coupons, social media, location and iAd are the top mobile commerce trends that retailers are focusing on in 2010 and will likely be part of the holiday mix.

9pc of back-to-school shoppers to use mobile coupons: Deloitte

July 28, 2010

Nine percent of all consumers plan to redeem mobile coupons or other discounts during back-to-school sales, according to Deloitte.

JCPenney back-to-school effort taps mobile to sell latest looks

July 15, 2010

JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.

JCPenney takes fourth place: 2009 Mobile Retailer of the Year

January 12, 2010

Retail giant J. C. Penney Company Inc. took fourth place in the competition for the 2009 Mobile Retailer of the Year award.

JCPenney unwraps holiday-themed WAP site to drive shoppers in-store

November 26, 2009

Retail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.

JCPenney lets shoppers redeem mobile coupons at POS

September 25, 2009

J. C. Penney Co. Inc. is letting shoppers ring up savings at the register using their mobile phones with a 2D-bar-code coupon program.

JCPenney adds mobile to holiday marketing mix

August 19, 2009

Department store chain J. C. Penney Company Inc. has launched an integrated marketing campaign and mobile just happens to be one of the components.