JCPenney has started offering in-application purchases for major appliances in select markets, taking the chain’s efforts to lure back customers by reintroducing a long-absent product category to mobile for the first time.
Articles Tagged ‘JCPenney’
A JCPenney executive discusses how the retailer’s new native image recognition feature in its mobile application is a bid to streamline the research stage of the shopping process, an imperative tactic considering the amount of inventory available.
JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.
JCPenney is weaving a tale of mobile and movie magic in its stores this spring through a partnership with the shopkick application and Disney’s new Cinderella film.
With mobile shoppers increasingly expecting fast load times for retailers’ sites, a new report from Radware reveals that the retailer sites with the fastest load times on mobile are 6pm.com, UrbanOutfitters.com and JCPenney.com.
Retailers such as Office Depot, JCPenney and Staples recently took to social media to promote back-to-school shopping. However, Target’s strategy really stood out for driving 50 percent of tweets from a mobile device, according to exclusive mobile data from Engagor.
JCPenney is turning to its existing database to get the word out about a new SMS program that promotes the company’s latest product line and doles out deals for it.
Sears’ efforts to leverage mobile technology to reach today’s connected shoppers are falling short so far, with the retailer recently reporting a significant quarterly loss and declining sales.
CEO Ron Johnson’s departure from JCPenney is a cautionary tale for retailers about how moving forward quickly with a mobile in-store strategy will not necessarily drive sales if all the other pieces are not in place.
Department store chain JCPenney recently leveraged SMS to educate consumers about its claim to consistently offer low prices and ultimately increase sales.