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Articles Tagged ‘JCPenney’


JCPenney ramps up holiday efforts via foursquare promotion

November 16, 2011

JCPenney is getting into the holiday spirit by donating $25 to The Salvation Army for every customer who checks in to one of its locations on Black Friday.


JCPenney continues mcommerce push via QR code implementation

September 14, 2011

JCPenney is building up its presence in the mobile space via a new QR code initiative that drives consumers to the company’s mcommerce-enabled site where they can shop the latest styles.

JCPenney integrates iPads in-store to influence purchase decisions

February 8, 2011

J. C. Penney Co. Inc. is integrating Apple’s iPad into the in-store experience to help guide consumers into making the right purchase decisions.

JCPenney iAd influences holiday shopping behavior via mobile coupons

December 21, 2010

Department store chain J. C. Penney Co. is running a mobile campaign across Apple’s iAd network to influence holiday shopping behavior by distributing mobile coupons.

JCPenney gets social to distribute location-targeted mobile coupons

December 8, 2010

Department store chain J. C. Penney Co. Inc. is partnering with various mobile social networks to distribute a Christmas-themed promotional offer featuring badges and mobile coupons.

Simmons uses QR codes in JCPenney stores to simplify mattress shopping

September 21, 2010

Simmons Bedding rolled out an in-store QR tagging app to simplify the buying process for consumers as they shop for mattresses and bedding at JCPenney stores.

JCPenney apps push mobile coupons in build-up to holiday season

August 24, 2010

Department store chain JCPenney has continued to rollout applications that support mobile coupons as it gears up for its holiday season sales push.

Top mcommerce trends for 2010 – what’s hot and what’s not

August 3, 2010

Mobile coupons, social media, location and iAd are the top mobile commerce trends that retailers are focusing on in 2010 and will likely be part of the holiday mix.

9pc of back-to-school shoppers to use mobile coupons: Deloitte

July 28, 2010

Nine percent of all consumers plan to redeem mobile coupons or other discounts during back-to-school sales, according to Deloitte.

JCPenney back-to-school effort taps mobile to sell latest looks

July 15, 2010

JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.