CEO Ron Johnson’s departure from JCPenney is a cautionary tale for retailers about how moving forward quickly with a mobile in-store strategy will not necessarily drive sales if all the other pieces are not in place.
Department store chain JCPenney recently leveraged SMS to educate consumers about its claim to consistently offer low prices and ultimately increase sales.
JCPenney is upgrading to the cloud as part of the retailer’s ongoing strategy to better service its customers, as well as streamline the mobile, online and in-store experience.
JCPenney is using a targeted mobile advertising campaign to put some muscle into its holiday marketing efforts that reward consumers for shopping in-store.
JCPenney is continuing to make mobile advertising a big part of its strategy with a new campaign that promotes its Arizona Jeans products.
Last week’s announcement that JCPenney will replace its cash registers with mobile checkout devices by 2013 is further proof that the growing medium will change the shopping experience for the better.
Department store chain JCPenney is significantly growing its mobile-first strategy with a new initiative that will get rid of the company’s traditional checkout method and replace it with mobile checkout devices and self-pay kiosks.
JCPenney is using a variety of mediums including mobile, social and digital to increase awareness for its charitable giving program.
Fifteen new national retailers will be implementing PayPal at the point-of-sale, enabling customers to use their mobile phones to pay for purchases.
Department store chain JCPenney is continuing to encourage consumers to shop via its mobile offerings through a new campaign that promotes the company’s latest products.
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May 26, 2013