Articles Tagged ‘JCPenney’


JCPenney redesigns app for ease of use, adds same-day pickup

July 8, 2016

In a reflection of shoppers’ demands for easy-to-use shopping applications, JCPenney has simplified browsing and checking out while making its latest omnichannel service – Buy Online, Pick Up in Store Same Day – available to users.

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JCPenney spins millennial-friendly major appliance sales with in-app purchasing

May 3, 2016

JCPenney has started offering in-application purchases for major appliances in select markets, taking the chain’s efforts to lure back customers by reintroducing a long-absent product category to mobile for the first time.

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Q&A: JCPenney’s visual search simplifies shopping research for consumers

June 9, 2015

A JCPenney executive discusses how the retailer’s new native image recognition feature in its mobile application is a bid to streamline the research stage of the shopping process, an imperative tactic considering the amount of inventory available.

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JCPenney embraces on-the-spot purchasing capability of visual mobile search

April 1, 2015

JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.

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JCPenney finds in-store mobile is right fit for Cinderella promotion

February 17, 2015

JCPenney is weaving a tale of mobile and movie magic in its stores this spring through a partnership with the shopkick application and Disney’s new Cinderella film.

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Online retailers fail to meet shoppers’ mobile performance expectations: report

November 8, 2013

With mobile shoppers increasingly expecting fast load times for retailers’ sites, a new report from Radware reveals that the retailer sites with the fastest load times on mobile are 6pm.com, UrbanOutfitters.com and JCPenney.com.

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Target’s social strategy stands out for driving mobile engagement

September 16, 2013

Retailers such as Office Depot, JCPenney and Staples recently took to social media to promote back-to-school shopping. However, Target’s strategy really stood out for driving 50 percent of tweets from a mobile device, according to exclusive mobile data from Engagor.

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JCPenney leverages database to build new SMS program, drive opt-ins

June 6, 2013

JCPenney is turning to its existing database to get the word out about a new SMS program that promotes the company’s latest product line and doles out deals for it.

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Can mobile reinvigorate traditional department stores?

May 30, 2013

Sears’ efforts to leverage mobile technology to reach today’s connected shoppers are falling short so far, with the retailer recently reporting a significant quarterly loss and declining sales.

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JCPenney CEO’s departure highlights challenges retailers face with in-store mobile efforts

April 10, 2013

CEO Ron Johnson’s departure from JCPenney is a cautionary tale for retailers about how moving forward quickly with a mobile in-store strategy will not necessarily drive sales if all the other pieces are not in place.

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