JCPenney ramps up holiday efforts via foursquare promotion
November 16, 2011JCPenney is getting into the holiday spirit by donating $25 to The Salvation Army for every customer who checks in to one of its locations on Black Friday.
JCPenney is getting into the holiday spirit by donating $25 to The Salvation Army for every customer who checks in to one of its locations on Black Friday.
JCPenney is building up its presence in the mobile space via a new QR code initiative that drives consumers to the company’s mcommerce-enabled site where they can shop the latest styles.
J. C. Penney Co. Inc. is integrating Apple’s iPad into the in-store experience to help guide consumers into making the right purchase decisions.
Department store chain J. C. Penney Co. is running a mobile campaign across Apple’s iAd network to influence holiday shopping behavior by distributing mobile coupons.
Department store chain J. C. Penney Co. Inc. is partnering with various mobile social networks to distribute a Christmas-themed promotional offer featuring badges and mobile coupons.
Simmons Bedding rolled out an in-store QR tagging app to simplify the buying process for consumers as they shop for mattresses and bedding at JCPenney stores.
Department store chain JCPenney has continued to rollout applications that support mobile coupons as it gears up for its holiday season sales push.
Mobile coupons, social media, location and iAd are the top mobile commerce trends that retailers are focusing on in 2010 and will likely be part of the holiday mix.
Nine percent of all consumers plan to redeem mobile coupons or other discounts during back-to-school sales, according to Deloitte.
JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.