NEW YORK – A Target executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said that mobile is the ultimate connector between retailers and consumers.

NEW YORK – SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day.

The only way to capitalize on the potential power of an SMS-based opt-in database is to somehow learn more about each consumer so that brands can effectively market to the person – and not a phone number.

With mobile’s ability to be nearly instant at communicating a message or offer, it becomes a must-have tool in retail sales. But beware – there are some major pitfalls in mobile commerce.

With all the buzz about the fourth generation of Apple’s game-changing iPhone, one rumored enhancement that many thought would debut was embedded NFC capability.

We are repeating the sins of our past by trying to force a “personal computer connected to the Internet” paradigm on our newest found media.

Qdoba Mexican Grill’s mobile loyalty program has seen an average redemption rate of 16 percent and it was able to increase membership.

Mobile loyalty and rewards service provider Tetherball has teamed with Vivotech to offer its recently introduced RFID-based mobile loyalty programs to existing users of Vivotech’s contactless reader technology.

Dairy Queen is running a mobile rewards loyalty program using radio-frequency identification—RFID tags—to send coupons and offers to consumers’ handsets.