Bath & Body Works is showing that mobile plays an integral part in its overall strategy via an optimized site that lets new and existing consumers buy their favorite products no matter where they are.

The Vitamin Shoppe has enhanced its mobile-optimized site to let consumers view local product availability in search results.

Drugstore.com and Beauty.com are making convenience a top priority by implementing PayPal into their mobile offerings for faster checkout.

SAN FRANCISCO – Steve Madden revealed the roadmap of its mobile commerce rollout—and the strategy behind it—at Mobile Boot Camp, cohosted by the NRF’s Shop.org and Mobile Commerce Daily.