What US marketers can learn from the Japanese
January 22, 2013So we all thought that the iPad, iPhone and other Apple products running on the famous iOS system was the brainchild of Steve Jobs. Think again.
So we all thought that the iPad, iPhone and other Apple products running on the famous iOS system was the brainchild of Steve Jobs. Think again.
Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.
As the crises surrounding the recent earthquake, tsunami and nuclear disaster in Japan unfold, mobile giving has not been quite as prevalent as it was just a year ago for Haiti.
Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.