Articles Tagged ‘Japan’


7-Eleven taps beacons to chase runners into stores

October 16, 2014

Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.

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Lanvin strengthens relationship with Japanese consumers through new Twitter account – Luxury Daily

April 2, 2014

Luxury Daily today – Lanvin strengthens relationship with Japanese consumers through new Twitter account; Cartier reassures consumers during renovations via temporary Fifth Avenue boutique.

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What US marketers can learn from the Japanese

January 22, 2013

So we all thought that the iPad, iPhone and other Apple products running on the famous iOS system was the brainchild of Steve Jobs. Think again.

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The truth about mobile donations

June 29, 2011

Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

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Why the lackluster mobile giving for Japan’s crises?

April 25, 2011

As the crises surrounding the recent earthquake, tsunami and nuclear disaster in Japan unfold, mobile giving has not been quite as prevalent as it was just a year ago for Haiti.

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Mobile fundraising kicks in for Japan catastrophe

March 15, 2011

Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.

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